Country Lead - Indonesia

Job Description – Country Lead

Sales Strategy & Execution

• Develop and execute comprehensive sales strategies to achieve revenue targets and business growth
• Identify market trends, customer needs, and competitive landscape to drive new business opportunities
• Expand market penetration through effective channel and distribution strategies
• Monitor sales performance against KPIs and implement corrective actions when required
• Build and maintain strong relationships with key clients, distributors, and retail partners
• Ensure high levels of customer satisfaction and long-term partnership development

Marketing & Brand Management

• Develop and implement integrated marketing strategies to strengthen brand positioning
• Drive brand visibility, consumer engagement, and market share growth
• Conduct market research and analyze consumer insights to support data-driven decisions
• Oversee execution of marketing campaigns (advertising, promotions, digital, and content)
• Ensure brand consistency across all platforms and customer touchpoints
• Collaborate with cross-functional teams to align marketing and commercial objectives

Team Leadership & Capability Development

• Lead, motivate, and manage a high-performing sales and marketing team
• Set clear objectives, KPIs, and performance targets for team members
• Monitor team performance and provide regular feedback and coaching
• Identify capability gaps and implement training and development programs
• Foster a culture of accountability, collaboration, and continuous improvement

Job Requirements – Country Lead

• Bachelor’s degree in Business Administration, Marketing, or related field
• MBA or advanced degree is a plus
• Minimum 10–15 years of experience in sales and marketing
• At least 5 years in a senior leadership role at country or regional level
• Proven track record in driving revenue growth and market expansion
• Strong experience in developing and managing distribution networks
• Solid strategic thinking with strong execution capability
• Excellent leadership, communication, and stakeholder management skills
• Strong understanding of market dynamics, consumer behavior, and competition
• Experience working with cross-functional and regional/global teams
• Highly analytical, results-driven, and able to operate in a fast-paced environment