Marketing and Communications Copywriter

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Professional Services industry to hire a Marketing and Communications Copywriter. This opportunity is based in Kuala Lumpur, Malaysia.

Position Overview

The Marketing and Communications Copywriter plays a vital role in strengthening the organisation's position as a leader in its sector through strategic, high-quality communications and content creation.

The role contributes to preserving and enhancing the organisation's culture, reputation, and brand presence by delivering engaging content across multiple communication channels.

Key Responsibilities

• Strategic Integration: Collaborating with the Content Specialist and the Advancement team to integrate all social media and digital content plans with overall marketing and advancement objectives.
• Marketing and Advancement Copywriting: Writing clear, persuasive copy for admissions, marketing, and advancement materials, including brochures, advertisements (print and digital), landing pages, and marketing campaigns.
• Long-Form Digital Development: Developing high-quality, long-form content for the school's website, blog (e.g., educational thought leadership), email newsletters (EDMs), and admissions-focused email campaigns.
• Platform-Specific Social Media Creation: Creating engaging, platform-specific copy, posts, and captions for all official school social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Content Calendar Management: Developing and managing a daily social media content calendar that strategically aligns content with school events, admissions cycles, and key content pillars (e.g., academic excellence, student life, alumni success).
• Authentic Community Storytelling: Proactively sourcing, capturing, and generating authentic, in-the-moment content, including developing short-form video scripts (Reels/Stories) and photo captions, highlighting the student and faculty experience.
• Quality Control and Proofreading: Serving as the final quality control for all public-facing text, meticulously proofreading and editing to ensure impeccable grammar, adherence to brand style guides, and complete factual accuracy.
• Policy Compliance: Ensuring all social media content strictly complies with school privacy policies regarding student, employee, and community members' photo/video usage.
• Other Duties: Performing other related duties as assigned.

Key Requirements

Qualifications & Experience

• Bachelor’s degree in any field.
• Preferably with at least 5 years of related experience.
• Fluent in spoken and written English.

Technical / Functional Expertise

• High-quality writing and content production delivered with speed and precision, demonstrating the ability to quickly grasp and produce content across diverse subject areas.
• Demonstrates strong oral and written communication skills in English with meticulous attention to detail.
• Skilled at tailoring written communication to meet the needs of diverse audiences with varying levels of language proficiency and subject expertise.
• Significant experience in writing in various formats and for a range of techniques under the PR/content umbrella, including social media, blogs, advertorials, newsletters, video scripts, media releases, and feature stories.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Extensive experience in using automated marketing platforms, email marketing services, social media management, and optimisation platforms.
• Understanding of PDPA requirements related to marketing and digital communications.
• Experience in creating content for websites, blogs, EDMs, social media channels, digital campaigns, marketing materials, and corporate communication assets.
• Understanding of SEO techniques and content optimisation.

Soft Skills & Leadership Competencies

• Social Chameleon: The ability to switch tones effortlessly, from interviewing a Middle School student to a senior faculty member or responding to a concerned parent online.
• Empathy & Inclusivity: A warm personality that makes people feel comfortable being filmed or photographed, with a strong appreciation for diversity and inclusion in an international setting.
• Strategic Anticipation: Ability to pivot quickly when a storytelling opportunity arises, managing the tension between a fixed schedule and a fast-moving environment.
• Critical Observation: Ability to identify compelling stories and content opportunities.
• Brand Stewardship: A sharp eye for brand voice and the ability to determine whether content aligns with brand standards.
• Prioritisation: Strong judgement to determine which tasks require immediate attention and which can be scheduled for later.
• Stakeholder Diplomacy: Ability to follow up on approvals or content requests effectively while maintaining positive working relationships.
• Feedback Resilience: Ability to accept creative feedback from multiple stakeholders and incorporate it constructively into the final output.
• Strong interpersonal and collaborative skills with the ability to engage a diverse range of stakeholders.