Digital & Channel Marketing Manager

FRS Recruitment ·www.frsrecruitment.com

Location Shannon, Clare, Ireland
Work type Hybrid
Salary EUR 50,000 - 60,000 / year
Type Full time
Level Mid
Source Shazamme
Marketing digital marketing channel marketing SEO CRO languages GTM strategy paid search
Apply direct

The Role

My client, a global branded products company is seeking a dynamic and experienced Digital & Channel Marketing Manager to join their team based in Shannon. This is a full-time, permanent, hybrid position.

As the Digital & Channel Marketing Manager you will be responsible for developing and optimising performance-led digital activity across paid media, SEO, and eCommerce channels to drive revenue growth and B2B lead generation.

In addition, you will lead go-to-market planning and retail partner marketing initiatives, supporting product launches and improving in-store execution to maximise sell-out performance.

Tasks & Duties

Digital marketing

  • Plan and execute performance marketing campaigns across paid search, social, display, and remarketing channels
  • Drive eCommerce growth through customer acquisition, conversion optimisation, and ROI-focused activity
  • Develop and deliver B2B digital campaigns to generate qualified sales leads
  • Manage SEO/AEO activity including keyword strategy, content optimisation, and product visibility
  • Track, analyse, and report on performance (traffic, CAC, ROAS, conversion, revenue)
  • Build dashboards and provide actionable insights to stakeholders
  • Work with eCommerce teams to identify CRO and UX improvements (no hands-on dev ownership)
  • Evaluate and manage digital tools, platforms, and external partners

Channel marketing

  • Deliver joint marketing plans with retail, telco, and distribution partners
  • Lead go-to-market execution for product launches
  • Create and oversee in-store and POS materials aligned to brand standards
  • Support retail events, trade shows, and partner activations (including logistics and supplier management)
  • Develop sales enablement materials to support field teams
  • Occasional international travel

Experience, Knowledge & Qualifications

  • Background in consumer electronics, mobile tech, accessories, or related branded consumer products (preferred)
  • Strong experience in performance and/or channel marketing in a multi-market or international setting
  • Proven delivery of measurable commercial results (e.g. revenue, ROAS, sell-out, or lead generation)
  • Experience across digital marketing (paid media, SEO, eCommerce) and partner/channel marketing
  • Ability to operate in a senior, hands-on role balancing strategy and execution
  • Strong analytical and data-led decision-making skills
  • Experience working with sales, product, and retail/distribution partners
  • Strong stakeholder management at senior level
  • International experience highly desirable
  • Additional languages (French, German, Spanish) an advantage
  • Must have the right to work in Ireland and be within commuting distance; relocation and sponsorship are not available.

For further information please contact Sabrina at FRS Recruitment

INDFRS1

Frequently asked questions

Who is hiring for the Digital & Channel Marketing Manager role?
FRS Recruitment is hiring for the Digital & Channel Marketing Manager position, a Shazamme client. Apply directly on the employer's career site.
Where is the Digital & Channel Marketing Manager job located?
The Digital & Channel Marketing Manager role with FRS Recruitment is based in Shannon, IE. The role is hybrid-friendly.
Is the Digital & Channel Marketing Manager role remote?
Yes — the Digital & Channel Marketing Manager position at FRS Recruitment is hybrid. Candidates based in IE are preferred.
What does the Digital & Channel Marketing Manager role pay?
FRS Recruitment lists the Digital & Channel Marketing Manager role at EUR 50,000–60,000 per year.
Is the Digital & Channel Marketing Manager role full-time or contract?
This is a full time position at FRS Recruitment.
What experience level is the Digital & Channel Marketing Manager role?
The Digital & Channel Marketing Manager position is aimed at mid-level candidates.
How do I apply for the Digital & Channel Marketing Manager role at FRS Recruitment?
Apply directly on FRS Recruitment's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct