Marketing Executive

Marketing Executive – Peterlee – Up to £30,000

The Company:

Our client is a rapidly growing manufacturer of electrical equipment with a market presence spanning across a 40-year period, who are looking to expand their new Marketing team!

Salary of a Marketing Executive:

Up to £30,000 depending on experience.

Job Description of a Marketing Executive:

• Contribute to the planning and implementation of integrated global email marketing campaigns from initial concept through to completion
• Run email marketing campaigns from CRM data segmentation, set-up, schedule, test, tag, and deployment of triggered campaigns in a marketing automation platform
• Build, test and troubleshoot HTML email campaigns
• Monitor performance of campaigns through analytics and insights and make recommendations of improvement to senior management
• Undertake copywriting and content creation for email campaigns and other deliverables
• Carry out AB testing to analyse and identify the most successful campaigns to improve key email metrics and find the most effective methods
• Create and manage triggered campaigns, automated email journeys and behaviour-based communications, to deliver the best message at the right time within the customer journey
• Ensure email activity drives customer acquisition, conversion, and retention
• Work alongside distributors and the marketing manager with marketing planning and support as necessary
• Website content and maintenance
• Develop a sound understanding of the market, competitors, and consumers, and to use this to continually improve the marketing activity
• Monitor the media and trade publications for opportunities

Skills & Experience of a Marketing Executive:

• Degree qualified in Marketing or Business
• Demonstrable experience in email marketing campaigns
• Skilled in segmentation and automation
• HTML expertise – WordPress and Adobe would be advantageous

Why Should You Apply?

• Permanent, secure opportunity in a growing business.
• Excellent benefits package including 23 days annual leave plus bank holidays; hybrid working options; company bonus and pension contribution!
• Future progression opportunities.

Theo James Recruitment specialise in Manufacturing & Engineering recruitment across the following disciplines.

• Senior Appointments
• Leadership and Management
• Supply Chain/Logistics
• Design - Engineer, Management
• Project Engineering, Management
• Production / Process Engineering
• Maintenance – Technician, Engineer, Management
• Quality - Engineering, Management
• Health, Safety & Environmental
• HR & Finance
• Sales, Business Administration & Customer Services