Regional Digital Marketing Manager, APAC

The Opportunity
We are partnering with a leading multinational consumer brand to appoint a Digital Marketing Manager, APAC.

Reporting to the Head of Marketing, APAC, this regional role will lead digital commerce growth across Asia Pacific by driving full-funnel digital marketing strategies, marketplace activation, and performance marketing initiatives. You will work closely with regional and local teams to accelerate online sales, optimise marketing investments, and deliver best-in-class digital experiences across multiple eCommerce platforms.

This is an exciting opportunity for a commercially driven digital marketer who thrives in a fast-paced, data-led environment and is passionate about driving business growth through digital innovation.

About the Company
Our client is a globally recognised consumer brand with a strong presence across the Asia Pacific region. Through continuous innovation and a consumer-first approach, the organisation is committed to accelerating digital transformation and delivering sustainable growth across both established and emerging markets.

Key Responsibilities
Digital Commerce Strategy

• Develop and execute regional digital marketing strategies to accelerate eCommerce growth across APAC.
• Own the end-to-end digital customer journey, driving awareness, acquisition, conversion, and retention.
• Localise regional marketing initiatives to maximise relevance and commercial performance across key markets.

Marketplace & Performance Marketing

• Lead digital activation across leading eCommerce and social commerce platforms, driving traffic, conversion, and revenue growth.
• Develop integrated campaign calendars, including major online shopping events and seasonal activations.
• Optimise media investments and campaign performance through data-driven decision making and continuous testing.

Content & Consumer Engagement

• Drive digital content strategies that enhance brand visibility, customer engagement, and online conversion.
• Partner with agencies, creators, and cross-functional teams to deliver compelling digital campaigns and platform-ready content.
• Ensure consistent execution of best-in-class digital merchandising and product storytelling across online channels.

Stakeholder & Partner Management

• Manage relationships with media agencies, marketplace partners, and digital service providers to deliver commercial objectives.
• Collaborate closely with Sales, Brand, and eCommerce teams to ensure alignment across business priorities.
• Build strong partnerships with internal stakeholders to execute integrated regional marketing initiatives.

Performance & Analytics

• Monitor digital performance across key commercial and marketing KPIs, including sales, conversion, traffic, return on advertising spend, and customer engagement.
• Translate data and market insights into actionable recommendations that improve campaign effectiveness and business performance.
• Prepare regular business reviews and performance updates for regional leadership.

Requirements

• Bachelor's Degree in Marketing, Business, Digital Marketing, or a related discipline.
• Minimum 8 years of experience in Digital Marketing, Performance Marketing, eCommerce, or Digital Commerce within consumer goods, retail, beauty, healthcare, or other consumer-focused industries.
• Proven experience managing digital commerce platforms, online marketplaces, and integrated performance marketing campaigns.
• Strong understanding of social commerce, retail media, digital analytics, and customer acquisition strategies.
• Experience working with regional stakeholders across APAC, preferably including Southeast Asia and Korea.
• Demonstrated ability to manage agencies and external partners while influencing cross-functional teams.
• Strong commercial acumen with the ability to translate business objectives into measurable digital outcomes.
• Excellent analytical, communication, and stakeholder management skills.
• Self-motivated, agile, and comfortable operating in a dynamic, high-growth environment.

What's on Offer

• Opportunity to lead regional digital commerce initiatives within a leading multinational organisation.
• High-impact role with strong exposure to APAC markets and cross-functional leadership.
• Collaborative and innovative working environment focused on digital transformation.
• Competitive remuneration package with attractive employee benefits.
• Excellent regional career development opportunities.

Apply Now
If you are passionate about digital commerce, performance marketing, and driving business growth across the APAC region, we would love to hear from you.


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BeathChapman Pte Ltd
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