Business Development Manager - Care Sector

Business Development Manager – Adult Social Care Location: London | Salary: £55,000 New Way Recruitment is representing an established care organisation seeking an ambitious and commercially driven Business Development Manager to support continued growth across its adult social care services. This is an excellent opportunity for an experienced Business Development Manager, Sales Manager or Commercial Manager who understands the adult social care market and is confident building relationships, generating new opportunities and converting them into sustainable business. The Role You will take ownership of business development activity, developing new referral channels, strengthening strategic relationships and identifying opportunities to increase occupancy, revenue and market presence. Key responsibilities: Develop and implement a proactive business development strategy across adult social care. Generate new business through networking, referrals, partnerships, market research and targeted outreach. Build strong relationships with local authorities, commissioners, ICBs, professionals, families and referral partners. Identify new commissioning, referral and partnership opportunities. Develop and manage a strong sales pipeline, from initial enquiry through to conversion. Support occupancy growth through effective enquiry management, relationship development and market positioning. Monitor competitor activity, local market trends and commissioning priorities. Develop and maintain strategic referral partnerships. Prepare proposals, presentations and commercial information for prospective clients and partners. Track business development activity, conversion rates, pipeline and revenue opportunities. Work closely with operational and quality teams to ensure commercial opportunities align with service capability and high-quality care. Represent the organisation professionally at meetings, networking events and relevant sector forums. Contribute to wider commercial strategy and sustainable organisational growth. About You We are looking for an experienced Business Development Manager / Sales Manager / Commercial Manager with a strong understanding of adult social care. You will ideally bring: Proven experience in business development, sales or commercial growth within adult social care or healthcare. An established understanding of the UK care sector and its referral landscape. Experience developing relationships with commissioners, local authorities, ICBs or professional referral networks. A proven ability to generate and convert new business opportunities. Strong commercial awareness and understanding of occupancy, referrals and revenue growth. Excellent networking, negotiation and relationship-building skills. Confidence engaging with senior decision-makers and external stakeholders. Strong pipeline management and organisational skills. A proactive, target-driven and entrepreneurial approach. A genuine commitment to quality-led, person-centred care. What’s on Offer £55,000 salary Key commercial role within adult social care. Opportunity to influence business growth and market development. Autonomy to build new relationships and develop referral opportunities. Exposure to senior stakeholders and strategic partnerships. Supportive leadership environment with opportunities for professional development. Opportunity to contribute directly to sustainable growth while maintaining a strong focus on care quality and outcomes. Our Promise At New Way Recruitment, our promise is simple: we put people first. We believe recruitment within care should be about more than filling a vacancy. It is about understanding your experience, ambitions and values, then connecting you with an opportunity where you can genuinely make a difference. We offer a confidential, honest and personal recruitment service, giving you clear communication throughout the process and supporting you from your initial conversation through to your next career move. If you are an ambitious Business Development Manager with adult social care experience and are ready to take your commercial career to the next level, we would be delighted to have a confidential conversation. Apply today or contact New Way Recruitment for a confidential discussion. INDHP