Regional Sales Manager

Introduction / Context

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Industrial sector to hire a Regional Sales Manager (Mandarin-speaking candidates). This opportunity is based in Kuala Lumpur, Malaysia.

Position Overview

Lead and execute regional sales strategies to drive revenue growth and expand market presence across assigned territories.
Play a critical role in strengthening sales performance, leading multi-city teams, and delivering sustainable business growth.

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue targets.
• Lead and manage area sales managers, Sales Managers and frontline sales teams.
• Drive customer acquisition through direct sales, field sales, digital leads and referrals.
• Manage the complete sales process, from lead generation to booking and closure.
• Monitor sales performance, conversion rates and team productivity.
• Identify new markets and opportunities to expand regional business.
• Work closely with marketing to improve lead quality and conversions.
• Track sales reports, pipelines, and performance metrics.
• Monitor competitor activities and market trends.
• Coordinate with Operations and Installation teams to ensure a smooth customer experience.

Key Requirements

Qualifications & Experience

• 10–15 years of experience in B2C sales, direct sales, or field sales.
• Proven track record of achieving sales targets and driving revenue growth.
• Experience managing regional sales teams across multiple cities.
• Experience in real estate, home improvement, consumer durables, building materials, premium appliances, or similar industries is preferred.

Technical / Functional Expertise

• Strong capability in developing and executing regional sales strategies.
• Experience managing the complete sales process, from lead generation to booking and closure.
• Proven ability to drive customer acquisition through direct sales, field sales, digital leads and referrals.
• Strong understanding of sales performance management, conversion rate tracking, pipeline management, and performance metrics.
• Experience identifying new markets and business expansion opportunities.
• Ability to work closely with marketing teams to improve lead quality and conversions.
• Experience monitoring competitor activities and market trends.
• Ability to coordinate effectively with Operations and Installation teams to ensure a smooth customer experience.

Soft Skills & Leadership Competencies

• Strong leadership skills with experience leading and managing area sales managers, Sales Managers, and frontline sales teams.
• Excellent communication and negotiation skills.
• Strong team management and people leadership capabilities.
• Ability to build high-performing teams and drive productivity.
• Strategic thinking and commercial acumen.
• Strong stakeholder management and collaboration skills.
• Willingness to travel across the assigned region.
• Proficiency in Mandarin and English to effectively communicate with stakeholders and customers.