Product Manager - AdTech & Digitalization

Monroe Consulting Group, an Executive Recruitment firm, is partnering with a leading organisation in the Information Technology sector to hire a Product Manager, Digital Monetisation. This opportunity is based in Kuala Lumpur, Malaysia.

Position Overview

Lead the strategy, development, and scaling of embedded digital advertising and monetisation solutions within a growing technology platform.

Drive revenue growth, partner integration, and customer adoption by delivering scalable advertising, billing, and performance marketing capabilities.

Key Responsibilities

AdTech Product Strategy & Integration

• Drive end-to-end integration of major digital advertising platforms to enable customers to launch and manage campaigns seamlessly.
• Define and execute the product roadmap for embedded advertising and monetisation solutions, prioritising features based on customer adoption and revenue opportunities.
• Develop intuitive campaign management and performance tracking experiences for business users.

Monetisation, Commission & Billing Management

• Design, launch, and optimise sustainable monetisation and commission models with strategic platform partners.
• Implement secure and automated billing capabilities, credit programmes, and incentive frameworks.
• Identify and develop new monetisation opportunities across digital ecosystem partnerships.

Product Delivery & Stakeholder Management

• Collaborate closely with engineering teams to deliver advertising workflows, billing capabilities, and real-time reporting solutions.
• Partner with external technology and platform providers to manage integrations, compliance requirements, and commercial initiatives.
• Work with Product Marketing and Commercial teams to drive customer adoption and product growth objectives.

Key Requirements

Qualifications & Experience

• Bachelor's degree in Computer Science, Information Technology, Business Analytics, Marketing Technology, or a related discipline.
• Minimum 4 years of Product Management experience, including at least 2 years within AdTech, Digital Monetisation, Performance Marketing Technology, or embedded SaaS platforms.
• Proven experience building monetisation frameworks, commission structures, or billing solutions within technology-driven environments.

Technical / Functional Expertise

• Strong understanding of digital advertising ecosystems, advertising platform integrations, and marketing technology solutions.
• Experience with API integrations, data architecture, and reporting platforms.
• Strong knowledge of advertising performance metrics including ROAS, CPM, CPC, and campaign optimisation principles.
• Experience designing customer-facing dashboards, reporting interfaces, and monetisation products.
• Ability to translate commercial requirements into scalable product capabilities and technical requirements.

Soft Skills & Leadership Competencies

• Strong commercial acumen and business-oriented mindset.
• Data-driven approach to product decision-making and prioritisation.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication and presentation capabilities.
• Ability to manage multiple priorities and deliver within fast-paced environments.
• Self-motivated with a strong ownership mentality and results-oriented approach.