Direct Mail Specialist

Direct Mail Specialist

Unlock the potential of targeted marketing as a brand-focused Direct Mail Specialist, shaping innovative campaigns that drive engagement and results. This pivotal role offers the opportunity to lead end-to-end direct mail initiatives, collaborating across teams and external agencies to craft compelling messages that resonate with specified audiences. As a core driver of growth through direct mail, you'll influence the development, execution, and optimization of campaigns that have measurable ROI, all within a dynamic and fast-paced environment.

Required Skills:

• Proven success in direct mail marketing, especially for credit card or lending products
• Strong strategic thinking and creative problem-solving abilities
• Excellent project management skills with a track record of meeting deadlines
• Effective communication skills for cross-functional collaboration
• Familiarity with analytics tools to evaluate campaign performance
• Ability to work independently while managing multiple initiatives

Nice to Have Skills:

• Experience collaborating with external agencies
• Knowledge of industry best practices and trends in direct mail marketing
• Background in digital marketing integration

Preferred Education and Experience:

• Bachelor's degree in Marketing, Marketing Communications, or a related field
• 3+ years of experience in direct mail or direct marketing roles, particularly within financial services or credit products

Other Requirements:

• Ability to work onsite in Mountain View, CA, with remote flexibility
• Strong relationships with external vendors and internal teams such as product, analytics, and design
• Passion for innovation and continuous improvement in marketing strategies