Contract Analyst - Digital Analytics & Marketing Technology
Talution Group ·www.talution.com
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Analyst - Digital Analytics & Marketing Technology
About the Role
We’re looking for a versatile, detail-oriented Analyst to support our digital analytics and marketing technology function across our client’s brand portfolio.
This role combines hands-on analytics, dashboard development, conversion rate optimization (CRO), marketing technology, and light data engineering. The ideal candidate is equally comfortable building a pivot table, developing a dashboard, diagnosing a tracking issue, analyzing a conversion funnel, or writing a Python script to clean and transform data.
You’ll work with tools including Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), GA4, Salesforce, and BI platforms to understand user behavior, measure campaign performance, identify opportunities, and translate data into actionable insights for marketing, product, analytics, IT, and leadership stakeholders.
This is an ongoing engagement rather than a fixed-term project, with flexible weekly hours based on business needs and workload.
What You’ll Do
Analytics & Measurement
About the Role
We’re looking for a versatile, detail-oriented Analyst to support our digital analytics and marketing technology function across our client’s brand portfolio.
This role combines hands-on analytics, dashboard development, conversion rate optimization (CRO), marketing technology, and light data engineering. The ideal candidate is equally comfortable building a pivot table, developing a dashboard, diagnosing a tracking issue, analyzing a conversion funnel, or writing a Python script to clean and transform data.
You’ll work with tools including Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), GA4, Salesforce, and BI platforms to understand user behavior, measure campaign performance, identify opportunities, and translate data into actionable insights for marketing, product, analytics, IT, and leadership stakeholders.
This is an ongoing engagement rather than a fixed-term project, with flexible weekly hours based on business needs and workload.
What You’ll Do
Analytics & Measurement
- Support recurring digital marketing performance reporting, including year-over-year (YoY) analysis of sessions, leads, RFS/sample orders, RFQs, and homeowner leads.
- Monitor and interpret KPIs across traffic, engagement, conversion paths, and attribution using GA4 and Adobe Customer Journey Analytics.
- Build and maintain regional and market-level performance analyses and pivots.
- Identify, investigate, and communicate performance anomalies, data quality issues, and structural shifts in reporting.
- Build, maintain, and optimize dashboards using Tableau, Power BI, Looker Studio, and/or Adobe CJA.
- Develop reporting for a range of audiences, from executive-level summaries to detailed analyst views.
- Ensure dashboards are accurate, scalable, intuitive, and aligned with stakeholder needs.
- Translate complex data into clear visualizations and actionable insights.
- Analyze conversion funnels, user journeys, and site behavior to identify opportunities for optimization.
- Support feature-impact analysis, such as evaluating how new website tools or functionality influence quote and request conversions.
- Investigate changes in user behavior and conversion performance to help identify potential drivers and opportunities.
- Translate analytical findings into clear narratives and recommendations for both technical and non-technical stakeholders.
- Support Adobe Experience Platform (AEP) implementation and analytics measurement, including event-tracking validation, AEP Debugger reviews, and schema alignment.
- Perform data validation, QA, and troubleshooting across analytics implementations, including tag management and event-based tracking using Adobe Launch or similar platforms.
- Support and enhance Python-based Salesforce lead reporting scripts, including data extraction, deduplication, geographic segmentation, and market-level reporting.
- Troubleshoot data pipeline and API issues, including Salesforce API authentication, data quality, and integration challenges.
- Partner with analytics, marketing, IT, and data teams to resolve reporting and measurement issues.
- 2–3+ years of experience in digital analytics, web analytics, marketing analytics, or marketing technology (MarTech), ideally in a B2C, building products, or home improvement environment.
- Hands-on experience with GA4 and/or Adobe Customer Journey Analytics.
- Experience building and maintaining dashboards in Tableau, Power BI, Looker Studio, and/or Adobe CJA.
Frequently asked questions
Who is hiring for the Contract Analyst - Digital Analytics & Marketing Technology role?
Talution Group is hiring for the Contract Analyst - Digital Analytics & Marketing Technology position, a Shazamme client. Apply directly on the employer's career site.
Where is the Contract Analyst - Digital Analytics & Marketing Technology job located?
The Contract Analyst - Digital Analytics & Marketing Technology role with Talution Group is based in Chicago, IL, US. The role is hybrid-friendly.
Is the Contract Analyst - Digital Analytics & Marketing Technology role remote?
Yes — the Contract Analyst - Digital Analytics & Marketing Technology position at Talution Group is hybrid. Candidates based in US are preferred.
What does the Contract Analyst - Digital Analytics & Marketing Technology role pay?
Talution Group lists the Contract Analyst - Digital Analytics & Marketing Technology role at USD 40–45 per hour.
Is the Contract Analyst - Digital Analytics & Marketing Technology role full-time or contract?
This is a full time position at Talution Group.
What experience level is the Contract Analyst - Digital Analytics & Marketing Technology role?
The Contract Analyst - Digital Analytics & Marketing Technology position is aimed at mid-level candidates.
How do I apply for the Contract Analyst - Digital Analytics & Marketing Technology role at Talution Group?
Apply directly on Talution Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.