Executive Director Marketing - Tourism WA
Beilby Downing Teal AU5 ·www.beilbydt.com.au
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Beilby Downing Teal is working with the Department of Creative Industries, Tourism and Sport (CITS) to recruit a visionary, globally minded marketing leader who understands how destinations compete for attention, relevance and growth in an increasingly dynamic and competitive world.
The role, Executive Director Marketing, will join the executive leadership team within Tourism WA and lead a high-performing team at the forefront of destination marketing. You will also shape the future of WA’s brand and visitor economy through world-class campaigns, strategic aviation and commercial partnerships, digital innovation, content strategy, PR and international market engagement.
Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination, inspiring more people to visit our great State. Their focus is on marketing the destination; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects.
This is a rare opportunity to lead work that is both creatively ambitious and economically significant - positioning Western Australia as one of the world’s most compelling destinations for travel, events, culture and experience.
The successful candidate will bring a powerful combination of strategic capability, commercial acumen and creative instinct. You will understand how to build contemporary brands in complex environments and be confident operating at the intersection of government, industry, media and global partnerships.
Equally comfortable in executive and creative settings, you will know how to inspire teams, influence stakeholders, navigate public accountability and deliver bold, insight-led marketing that cuts through on a global stage.
For further job-related information, please contact Ms Emily Bulloch, Principal Consultant, Beilby Downing Teal on 0427 582 402 (only contact for information about the role).
Location
This role is based in the Perth Metropolitan Area.
How to apply for this position
Applicants are encouraged to apply online and must provide:
Pre-employment conditions
To be eligible for appointment, applicants must be an Australian citizen, have permanent resident status in Australia or have a visa that allows you to live and work in Australia for the period of your employment contract.
Please submit your application by 4pm (WST) Friday 3 July 2026.
The role, Executive Director Marketing, will join the executive leadership team within Tourism WA and lead a high-performing team at the forefront of destination marketing. You will also shape the future of WA’s brand and visitor economy through world-class campaigns, strategic aviation and commercial partnerships, digital innovation, content strategy, PR and international market engagement.
Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination, inspiring more people to visit our great State. Their focus is on marketing the destination; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects.
This is a rare opportunity to lead work that is both creatively ambitious and economically significant - positioning Western Australia as one of the world’s most compelling destinations for travel, events, culture and experience.
The successful candidate will bring a powerful combination of strategic capability, commercial acumen and creative instinct. You will understand how to build contemporary brands in complex environments and be confident operating at the intersection of government, industry, media and global partnerships.
Equally comfortable in executive and creative settings, you will know how to inspire teams, influence stakeholders, navigate public accountability and deliver bold, insight-led marketing that cuts through on a global stage.
For further job-related information, please contact Ms Emily Bulloch, Principal Consultant, Beilby Downing Teal on 0427 582 402 (only contact for information about the role).
Location
This role is based in the Perth Metropolitan Area.
How to apply for this position
Applicants are encouraged to apply online and must provide:
- A comprehensive CV
- A two (2) A4 page cover letter outlining how your skills, experience and career achievements meet the Essential Selection Criteria and the expected behaviours of an Executive Leader, that are listed on the attached Job Description Form.
- Contact details of two referees, with a preference of one from a current/most recent line manager
Pre-employment conditions
To be eligible for appointment, applicants must be an Australian citizen, have permanent resident status in Australia or have a visa that allows you to live and work in Australia for the period of your employment contract.
Please submit your application by 4pm (WST) Friday 3 July 2026.
Frequently asked questions
Who is hiring for the Executive Director Marketing - Tourism WA role?
Beilby Downing Teal AU5 is hiring for the Executive Director Marketing - Tourism WA position, a Shazamme client. Apply directly on the employer's career site.
Where is the Executive Director Marketing - Tourism WA job located?
The Executive Director Marketing - Tourism WA role with Beilby Downing Teal AU5 is based in CBD & Inner Suburbs, AU.
Is the Executive Director Marketing - Tourism WA role full-time or contract?
This is a full time position at Beilby Downing Teal AU5.
What experience level is the Executive Director Marketing - Tourism WA role?
The Executive Director Marketing - Tourism WA position is aimed at director-level candidates.
How do I apply for the Executive Director Marketing - Tourism WA role at Beilby Downing Teal AU5?
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