Marketing Manager

We are looking for a Marketing Manager to join our client's growing marketing team based in Singapore. This role will plan, produce and execute the marketing strategies to promote our B2B events (trade exhibitions, conferences, roundtable, seminars, webinars, etc.) to prospective exhibitors and delegates. Preferably to have min. 6 years’ experience in a similar role in trade exhibition industry.

• Work with the Marketing team and Event Director, plus the wider global teams to develop and implement marketing strategy and event planning for CSM events in Asia
• Drive creative / design process for marketing materials
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
• Reach out to, and collaborate with regional partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products
• Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices
• Manage and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience
• Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements
• Support Event Directors in determining and executing business development strategy

• At least 6 years of experience in a marketing role, with a background in management.
• A hands-on, startup mentality, eager to take on responsibilities with strong career growth prospects.
• Confidence in copywriting and solid digital marketing experience
• Good initiative and open-mindedness in learning new skills and developing new portfolios
• Be adaptable to changes and be able to produce and execute marketing plans
• Ability to manage multiple projects and deliver on time
• Ability to work well under pressure and independently
• Get on well with people both internally and externally
• Flexibility to accommodate extended working hours as needed around key show times

Be part of a fast-paced, innovative environment with great career progression opportunities!  

Apply now by sending your CV and cover letter to careers@iconsultancy.sg with the subject line "Marketing Manager Singapore".

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Note: Only shortlisted candidates based in Singapore will be contacted for further steps. Thank you for your understanding.