EOI: SFMC Specialist / Lifecycle Marketing Lead

Expression of Interest: SFMC Specialist / Lifecycle Marketing Lead

We are inviting expressions of interest for an experienced SFMC Specialist / Lifecycle Marketing Lead to drive the technical execution and automation behind sophisticated lifecycle marketing programs across a portfolio of large-scale events.

This is a pivotal role for someone who thrives at the intersection of data, technology and marketing — building scalable, automated and commercially effective customer journeys.

The Opportunity Reporting to the Head of Marketing (ANZ), you will own the technical architecture and execution of lifecycle marketing — from audience segmentation through to automation, personalisation and performance optimisation.

Key Responsibilities:

Lifecycle Marketing & Automation

• Own and evolve the lifecycle marketing framework across multiple events
• Design and build automated journeys across presale, onsale, event, post-event and retention phases
• Develop scalable lifecycle programs across email, SMS and push channels
• Implement upsell, cross-sell, retention and re-engagement strategies
• Build reusable journeys and frameworks to support efficiency and consistency

Audience & Segmentation

• Build and manage data extensions and audience segmentation logic within Salesforce Marketing Cloud
• Develop reusable audience segments (e.g. behaviour, location, frequency, preferences)
• Partner with Data & Insights to implement behavioural and propensity-led segmentation
• Ensure audience logic is scalable and repeatable across campaigns

Technical Platform Management

• Own Salesforce Marketing Cloud configuration and platform structure
• Manage templates, dynamic content and personalisation frameworks
• Oversee integrations and data flows across marketing and data platforms
• Ensure data governance, integrity and compliance across all lifecycle activity

Campaign Enablement

• Support campaign delivery through audience builds and automation setup
• Ensure campaigns are correctly configured, tested and tracked
• Implement tagging, tracking and attribution frameworks

Reporting & Optimisation

• Partner with Data & Insights to connect lifecycle activity to commercial outcomes
• Leverage behavioural data and insights to optimise journeys and performance
• Continuously refine automation and segmentation strategies to drive engagement and revenue

About You:

• 5+ years’ experience in marketing automation, lifecycle marketing or CRM technical roles
• Deep expertise in Salesforce Marketing Cloud (essential)
• Strong SQL skills and experience working with relational data models and data extensions
• Proven experience building and scaling automated lifecycle programs
• Understanding of APIs, data integrations and marketing tech ecosystems
• Experience working with large, complex customer databases and data teams
• Strong understanding of personalisation, dynamic content and customer journey optimisation
• Commercial mindset with the ability to link marketing activity to revenue outcomes

Why Apply?

• Own and shape end-to-end lifecycle marketing capability
• Work within a complex, data-rich environment
• Play a key role in driving customer engagement and commercial performance at scale

To APPLY for this position, please submit your application via APPLY NOW