Senior CRM Specialist (12-Month Contract) – London

We are supporting our major FinTech client in their search for a Senior CRM Specialist to join their team on a 12-month contract based in London.

This is an exciting opportunity for an experienced CRM and lifecycle marketing professional to drive customer growth and engagement across European markets. The successful candidate will play a key role in developing and optimizing customer journeys, delivering targeted CRM campaigns, and partnering with cross-functional teams to enhance customer experiences across multiple digital channels.

Key Responsibilities

• Develop and execute always-on CRM campaigns that drive customer engagement, retention, and business growth.
• Manage audience segmentation and targeting strategies to optimize campaign performance and customer outcomes.
• Design and deliver end-to-end customer lifecycle journeys across multiple channels, including email, app, web, and onsite experiences.
• Collaborate closely with stakeholders across Marketing, Product, Operations, Analytics, Finance, and Legal teams.
• Embed relevant content and messaging throughout the customer lifecycle to address customer needs and improve engagement.
• Monitor campaign performance and leverage insights to continuously optimize customer experiences.
• Support the development of customer growth initiatives, referral programs, loyalty strategies, and personalized engagement campaigns.
• Contribute to strategic roadmap planning, including next-best-action and customer journey optimization initiatives.

Required Experience

• 3–5 years of experience in CRM, Lifecycle Marketing, Customer Engagement, or a related field.
• Mandatory experience within FinTech or Financial Services environments.
• Proven experience developing and executing CRM campaigns across multiple channels.
• Strong understanding of customer segmentation, targeting, personalization, and lifecycle marketing principles.
• Experience working with cross-functional stakeholders in a fast-paced, matrixed organization.
• Analytical mindset with the ability to use data and customer insights to drive decision-making.
• Strong strategic problem-solving skills and customer-centric thinking.
• Excellent communication and stakeholder management skills.
• Bachelor's degree or equivalent qualification.

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