Marketing Specialist

Company:A10 Networks

Category:Marketing

Id:102888
Description

■Job Summary 

This position is mainly responsible for developing, implementing and driving marketing activity. The goal of this position is to achieve our company revenue target by supporting marketing manager and sales/SE team. This position requires overall skills and knowledge of marketing communication and field marketing. Industry knowledge of networking and/or security is also required. Territory of this position is Japan region. This position sometimes works together with team of other regions for the business of outside Japan as needed. This position belongs to marketing group of business development division at A10 Japan office, and reports to general manager of business development division. 

■Job Duties 

• Develop and drive strategic marketing plans that contribute sales pipeline generation 
• Plan and drive PR/Promotion for case studies, solutions and campaigns of our business 
• Plan, drive and support marketing events (seminar, sales enablement), lead generation and nurturing activities 
• Manage overall day-to-day marketing operation for marketing automation and lead data base 
• Work with internal and external resources and product marketing team to implement campaigns, create or translate web content and sales materials, and provide valuable information to our channel partner. 
• Plan and manage all partner services (partner web site, DR, and MDF etc.) for our channel partners. 
• Localize and handle contract, application, operation related to our global channel partner program including MDF, DR and campaign for Japan region 
• Work with A10 US headquarters’ global marketing team to implement effective campaigns for Japan market  
• Share the work load of A10 Japan marketing team and act for their role as needed. 
• Analyze ROI for all activity related to this role and report to A10 US headquarters’ channel sales team and global marketing team as needed. 

Requirements

■Skill and Qualification 

• Minimum 1-year B-to-B experience of field marketing or marketing communications is required 
• Networking or Security industry knowledge is required 
• Web site maintenance, management or migration experience is a plus 
• Experience of working with external partners or PR agency 
• Experience working for a US based company 
• Strong written and verbal communications skills 
• Native level Japanese communication skill is required 
• Business level English communication skill is preferred 
• Bachelor’s degree in marketing or related communication field preferred. 
• Proficiency of MS Office suite and Salesforce.com. Advanced knowledge of Marketing automation is preferred 
• Ability to effectively produce concurrent deliverables and collaborate across business functions 
• Flexible, proactive, adapts to change 
• Positive attitude