Officer, Consumer Marketing - Social Media

Key Details:

Location: Dublin

Contract: Full-time, Specified Purpose Contract*

* The specific purpose of the contract is to cover a leave (Approximate duration 12 months)

Salary: €58,528 – €83,697 (starting at the first point of the scale)

Closing date: Monday, 26 October 2026 at 3pm

Failte Ireland_Officer, Consumer Marketing - Social Media_Application Form.docx

Job Purpose: 

The Social Media Officer will lead the development and delivery of Fáilte Ireland's social media strategy, driving best-in-class content, audience engagement and channel performance across all consumer-facing platforms in support of organisational and campaign objectives. Working as part of the Consumer Marketing Team, the role will collaborate with internal stakeholders, agency partners and content creators to develop integrated omnichannel content and social-first campaigns that strengthen Fáilte Ireland's brands, inspire travel and maximise impact across owned, earned and paid channels.

Job Description: 

• Lead the development and delivery of Fáilte Ireland's social media strategy, ensuring alignment with organisational and marketing objectives.
• Develop and implement social-first content and integrated omnichannel content plans across all campaigns, brands and initiatives.
• Create, commission and manage engaging content across social media platforms, ensuring consistency with brand guidelines and campaign objectives.
• Manage social media agency partners, content creators and external suppliers, including briefing, performance management and delivery of agreed outputs.
• Oversee community management, audience engagement and social listening, identifying opportunities to strengthen brand reputation and consumer engagement.
• Monitor social media trends, platform developments and emerging technologies, making recommendations to improve performance and audience reach.
• Analyse channel and campaign performance, providing regular reporting, insights and recommendations to optimise future activity.
• Work closely with colleagues across Consumer Marketing, Digital, PR, and programme teams to deliver integrated campaigns.
• Manage assigned budgets and ensure all activity is delivered in accordance with organisational policies, governance requirements and procurement procedures.
• Contribute as a full member of the Marketing Communications Team, supporting cross-functional projects and other organisational priorities as required.

Essential Criteria:

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

• The successful candidate will have a minimum of 3 years' experience in a social media, digital marketing, marketing communications or related role, with responsibility for developing and delivering social media strategies and content across multiple channels.
•  A professional qualification (min level 6 under the QQI framework) in marketing, communications, digital or related discipline.
• Experience developing and executing social media strategies across multiple platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube and emerging channels.
• Experience creating, editing and publishing social-first content, including video, imagery and written content.
• Knowledge of social media management, scheduling and analytics platforms.
• Experience managing external agencies, suppliers and content creators.
• Experience developing and managing content calendars and campaign plans.
• Ability to analyse social media and campaign performance data and produce actionable insights and reports.
• Experience delivering integrated marketing campaigns across multiple channels.
• Strong copywriting, content development and proofreading skills.
• Experience managing multiple projects and competing priorities simultaneously.
• Budget management and financial administration experience.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Word and Teams.
• Experience using web and social analytics tools, including Google Analytics and platform-native reporting tools.

Desirable Requirements:

• Working knowledge of the tourism landscape in Ireland.
• Experience working with consumer-facing brands in tourism, hospitality, travel, lifestyle or related sectors.
• A Professional Qualification (Level 7 or Level 8 under the QQI Framework) in Marketing, Digital Marketing, Communications or a related discipline.

Additional Skills & Competencies – Not Used for Shortlisting:

• Strong interpersonal and relationship-building skills.
• Drive to embed and maintain high standards and best practice.
• Passion for social media and digital content, with a strong curiosity for emerging trends, platforms and technologies, and a commitment to continuously identifying new opportunities to engage audiences and enhance performance.
• Proficiency in the Irish language (written and/or spoken).

Key Competencies

• Strategic Thinking
• Managing Relationships
• Communicating Effectively
• Leverages Technology

Office Location and Blended Working:

We do not ask for addresses as part of the application process, however it is the responsibility of the candidate to acknowledge the base location of the role. The successful candidate must regularly work from and attend the base office location of the role.

Please note: Remote working from outside the State is not permitted other than in exceptional circumstances. As this role is within the Irish public service, the post-holder must carry out a minimum of 80% of their working time within the State (Republic of Ireland). Candidates who reside in Northern Ireland must be able to meet this requirement.

• This role requires travel, with attendance at a number of national and regional locations / sites on an annual basis.
•  The flexibility to travel domestically, and on occasion internationally, is an element of this role.
• This role will require working unsocial hours including bank holidays.

Selection Process: 

Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process.

Interview Attendance Requirement: 

Candidates must be available to attend an in-person interview at the location and date specified by Fáilte Ireland. Please note that the location of the interview may vary from the base location of the role.

Salary and Benefits

€58,528 – €83,697*.

*This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

The Annual Leave allowance for this post is 27 days.

Further details on the benefits on offer can be found in the Why Work with Fáilte Ireland? | Fáilte Ireland · Failte Ireland

How to Apply

Conscia will be managing all aspects of the recruitment process on behalf of Fáilte Ireland

On this page, you can click on and download the Application form below:

Failte Ireland_Officer, Consumer Marketing - Social Media_Application Form.docx

Applications for this role are ONLY accepted on submission of a completed Application Form, available to download directly above.

You can also submit your completed Application Form by clicking "Apply for Job". Please note that CVs and Cover Letters should not be submitted. No enquiries or canvassing may be made to Fáilte Ireland.

The closing date for receipt of completed applications is Wednesday, 26th October 2026 at 3pm (Irish time). Applications will not be accepted after this deadline. Late applications will be ineligible for consideration. Therefore, it is your responsibility to ensure that you have allowed sufficient time for transmission of your application.

An acknowledgment email will be issued in respect of all applications received (this email will acknowledge receipt and it will not confirm eligibility or otherwise).

If an applicant does not receive an acknowledgement email within two working days of the date of submission, the applicant should contact failte@consciatalent.com to ensure the application has been received.