Sequoyah School Enrollment Outreach & Marketing Manager

Position Description & Application

Founded in 1958, Sequoyah School is an independent progressive K-12 day school in Pasadena, California, built on the belief that diversity of all kinds is fundamental to a powerful education. Students find joy and deep learning as they navigate through curriculum while teachers guide problem-centered classrooms that foster curiosity through intellectual exploration and opportunities for application. The school’s mission to challenge the mind, nurture the heart, and celebrate human dignity is evidenced in its place-based program and signature experiences like Field Studies, the Social Innovation Program, Talking Leaves, and more.

Sequoyah School is seeking an energetic, entrepreneurial, and charismatic professional to expand the school’s presence in existing and emerging markets, cultivate strategic educational and community partnerships, and grow the admissions pipeline. This individual will play a critical role in increasing brand awareness, generating qualified inquiries, and driving enrollment at the school’s primary entry points, Kindergarten and 9th grade.

This position is highly outward-facing, requiring a relationship-builder who will proactively represent Sequoyah and establish networks with local schools, youth sports leagues, community organizations, local businesses, and non-profits. The ideal candidate will blend community engagement, strategic outreach, and enrollment marketing with strong CRM and data management skills to drive inquiry growth and improve enrollment outcomes.

Position Overview

We are currently accepting applications for the 2026-27 school year.

Roles and Responsibilities

Market Development, Pipeline Growth, and Marketing

• Develop and execute a targeted outreach strategy to drive inquiry numbers.
• Proactively identify, build, and maintain pipelines with feeder schools, community organizations, consultants, international partners, and other referral sources.
• Partner with Advancement and Communications to create and implement integrated enrollment marketing campaigns across digital, print, email, social media, and community outreach channels.
• Create and coordinate enrollment marketing content, including student stories, classroom highlights, and community partnerships, to strengthen brand awareness and attract prospective families.

Pipeline Management

• Partner with the Admissions Team to convert interest into applicants and coordinate yield programming, new family onboarding processes, and summer engagement for admitted families.
• Guide interested families through the application, interview, and assessment process.
• Contribute applicant insights as part of the Admissions Committee.
• Develop and maintain structured follow-up communication cadences with prospective families using Finalsite automated workflows.
• Leverage data analysis and reporting tools to assess recruitment activity and pipeline health.

Community Partnerships and Events

• Create, promote, and execute out-of-the-box recruitment events, community workshops, and partner information sessions.
• Cultivate long-term partnerships with feeder schools, educational consultants, youth organizations, camps, after-school programs, employers, and community leaders.
• Track the ROI of outreach initiatives and partnerships using Finalsite data analytics.
• Represent the Sequoyah community at events.

Qualifications

• Education: Bachelor’s degree in education, marketing, communications, business administration, or a related field; Master’s degree preferred.
• Experience: 3-7 years in admissions, enrollment management, business development, community engagement, marketing, partnership development, nonprofit advancement, or related customer acquisition roles.
• Core Competencies: A proven growth-minded relationship-builder with a passion for networking, public speaking, and community engagement.
• Technical Skills: Familiarity with CRM systems and digital pipeline management; experience with Finalsite is highly desirable.
• Schedule Flexibility: Willingness to work flexible hours, including evenings and weekends, to attend community events and networking functions.

The successful candidate will:

• Increase inquiry volume at key entry grades.
• Develop new strategic community partnerships.
• Expand Sequoyah’s visibility in priority markets.
• Build a sustainable pipeline of prospective families through relationship-based outreach.

Diversity is a founding value of Sequoyah School, and we seek candidates willing and interested in upholding an equitable, inclusive environment. Sequoyah School is also an equal opportunity employer and does not discriminate in any phase of employment. We consider applicants without regard to race, color, religion, gender, national origin, sexual orientation, age, disability, marital status, or any other legally protected status.