General Manager - Ballarat Tractors

About the Business

Ballarat Tractors is part of the Melbourne Tractors Group, a well-established and respected organisation operating across Melbourne, Ballarat, Terang, and Brisbane. For decades, the group has supported Australia’s agriculture and construction sectors with premium machinery, reliable parts and attachments, and expert technical service.

Ballarat Tractors is entering an exciting new chapter, with a brand-new site designed to support future growth and strengthen its market presence across Western Victoria and beyond.

The Ballarat Tractors group is also deeply committed to its people, investing in training, career development, and performance-based reward systems that support long-term success and internal progression.

The Opportunity

Meridian Agriculture is proud to partner with Ballarat Tractors to recruit a dynamic and people focused General Manager to lead the next phase of growth.

This is a pivotal leadership role with full responsibility for driving operational performance, strengthening team capability, and delivering sustained business growth across multiple locations.

Reporting directly to the Managing Director, you will be based at the new Ballarat facility, with regular travel required to Terang and some travel to Melbourne Tractors, and Brisvegas Machinery in Brisbane.

You will play a key role in shaping strategy, building culture, and ensuring consistent execution across sales, service, parts, and support functions. This is a hands-on leadership position where presence, accountability, and clear communication are essential.

Key Responsibilities

In this role, you will be responsible for:

• Leading overall branch operations across Ballarat and supporting interstate locations
• Driving revenue growth across machinery sales, parts, and service divisions
• Building and developing high-performing teams across multiple departments
• Strengthening customer relationships and expanding the business’s regional footprint
• Implementing operational improvements to increase efficiency and profitability
• Working closely with the Managing Director on strategic planning and execution
• Ensuring a strong safety culture and high standards across all operations
• Representing the business within the broader agricultural and construction network

About You

The ideal candidate will have strong commercial and leadership skills, with solid experience in agriculture or machinery operations. This role suits someone with a background in farm management, agricultural machinery sales, branch management, or senior operational leadership within the ag sector.

You will also demonstrate:

Strong existing relationships within the agriculture sector in Ballarat and Western Victoria

• A practical, hands-on leadership style with the ability to lead from the front
• A proven track record of driving business growth and operational improvement
• Strong people leadership skills with a focus on accountability and culture
• The ability to manage competing priorities across multiple locations
• Excellent communication skills and stakeholder engagement ability

You are someone who thrives in a fast-paced, customer-focused environment and enjoys building and leading teams that deliver real results.

What’s on Offer

In return, you will be joining a respected and growing organisation with strong long-term prospects. The role offers:

• Competitive base salary
• Fully maintained company vehicle
• Fuel allowance
• Mobile phone
• Opportunity to lead a significant regional business through its next stage of growth
• Support from an experienced and established leadership team

Apply Now

If you are a motivated leader looking to take the next step in your career and make a real impact in a growing agricultural business, we encourage you to apply.

Please submit your up to date Resume and Cover Letter via the appropriate link.

For a confidential discussion about this opportunity, contact Rosalie Ferdinands at Meridian Agriculture on 03 5341 6100 or email – jobs@meridian-ag.com.au