Digital Media Enterprise Marketing Lead JAPAC

Digital Media Lead, Enterprise Marketing, JAPAC
12 month contract
Sydney CBD
WFH Hybrid Flexibility
$177k + Super FTE

Join a global SaaS leader's JAPAC Enterprise Marketing team as Digital Media Lead on a fixed-term contract covering parental leave.

This coach-and-player role owns regional paid media strategy and budget while getting hands-on with execution across channels like YouTube, Reddit, and DOOH. You'll coach a Digital Marketing Specialist, drive performance reporting, and partner closely with Digital Journey Strategy and Integrated Campaign teams. Ideal for a senior digital marketer who wants strategic ownership without stepping away from the tools.

What You’ll Do

Strategy & Budget

• Define and own the regional paid media strategy, aligning channel investment to business priorities and demand goals.
• Own and manage the paid media budget by channel, ensuring accurate pacing, forecasting, and return on investment.
• Partner closely with the Digital Journey Strategy team to connect paid media activity to the broader digital experience and journey.
• Identify opportunities and drive continuous improvements across paid media channels, including exploring new platforms and tactics to advance customer acquisition and engagement.
• Take a hands-on role in executing campaigns across select paid channels (e.g. Influ2, Reddit, YouTube, Sponsored, DOOH, etc.), providing both strategic oversight and direct in-platform execution where needed.

Digital Performance, Execution & Reporting

• Coach and support a Digital Marketing Specialist, providing guidance and helping them grow their skills and confidence across paid media execution
• Directly execute and optimise campaigns across assigned paid channels, maintaining quality and performance standards.
• Build and own regular performance reporting cadences, translating data into clear insights and actionable recommendations in partnership with Digital Analyst.
• Analyse campaign results to identify optimisation opportunities and implement improvements quickly.

Cross-functional Collaboration

• Work in close day-to-day partnership with the Digital Journey Strategy, Integrated Campaign, and global digital teams to align paid media activity to the wider digital experience.
• Build strong relationships with internal teams and external partners to foster seamless collaboration across the marketing function.

Operations & Ways of Working

• Identify and implement improvements to team processes, workflows, and tools to increase efficiency and consistency across the paid media function.

What's Required to Succeed

• Pro-activeness, drive, and intellectual curiosity.
• Experience leading teams, with strong leadership, interpersonal, and relationship-building skills.
• Strong critical thinking and problem-solving abilities, with the ability to thrive in an agile environment and drive continuous improvements.
• At least 12 years’ experience in digital marketing, with a strong focus on paid media strategy and hands-on channel execution, preferably in a B2B or technology environment.
• Familiarity with AI tools and a curiosity to apply them for campaign ideation, content production, performance analysis, or improving ways of working
• Proficiency in data analysis and reporting tools, such as Microsoft PowerBI, Microsoft Excel, and other relevant platforms.
• Proficient English, both written and spoken, with strong presentation skills.
• Excellent interpersonal skills with the ability to communicate at all levels.
• Well-organised, able to prioritise tasks and handle time optimally.