Brand Manager, FMCG (THB 130K)

About the Role

Our client, a leading global FMCG business is looking for a Brand Manager to expand its footprint in provincial and rural markets. You'll shape how the brand shows up not only in major cities but also building local relevance, driving trade presence, and connecting with communities that don't respond to standard big-city marketing playbooks.

What You'll Do

• Lead the planning and rollout of brand strategies, marketing communications, and activation efforts to hit growth and brand health goals
• Design and run on-ground engagement initiatives that build brand presence at the community level, working through local networks and grassroots channels
• Translate national brand direction into market-specific execution, ensuring campaigns land naturally with shoppers who buy through smaller, independent retail outlets
• Partner with sales and trade teams to align brand activity with distribution priorities across both modern and traditional retail formats
• Manage relationships with creative, media, and production partners to keep campaign execution sharp and on-brand
• Use shopper and market data (tracking studies, competitive intelligence, field research) to spot where growth is being left on the table
• Take ownership of budget planning and spend efficiency for your area of the portfolio
• Set up ways to measure whether local campaigns are actually working, and adjust based on results
• Get close to the end consumer through direct research and time in-market, not just desk-based analysis
• Work across insight, R&D, supply chain, and finance functions to support new launches and broader initiatives

What We're Looking For

• Minimum 4 years in brand or product marketing in FMCG, with real exposure to building brand presence in secondary/rural markets and traditional retail - not purely city-based, modern-trade experience
• Comfortable getting hands-on with grassroots-level execution
• Solid all-round marketing experience — from launch through communications to on-ground execution — across both modern and traditional trade
• Confident communicator in English

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.