Data Analytics & CRM Campaign Manager
Peoplebank HongKong ·www.peoplebank.com.hk
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Summary
You will drive the digital messaging propositions across legacy and new digital platforms to ensure flawless execution of value-added communications within the banking sector. Collaborating closely with cross-functional teams, you will perform hands-on analytics for campaign lead generation, track performance, and translate data into actionable insights that optimize customer service delivery
Responsibilities
You will drive the digital messaging propositions across legacy and new digital platforms to ensure flawless execution of value-added communications within the banking sector. Collaborating closely with cross-functional teams, you will perform hands-on analytics for campaign lead generation, track performance, and translate data into actionable insights that optimize customer service delivery
Responsibilities
- Deliver digital messaging propositions across various legacy and new digital platforms including eDM, SMS, MMS, and Push Notifications
- Provide end-to-end management of the digital messaging delivery lifecycle from initial scoping through development, post-implementation support, and measurement
- Collaborate with cross-functional business, analytics, and technology teams to design, manufacture, and deploy optimized digital messages
- Perform hands-on data analytics for campaign lead generation and post-campaign tracking
- Identify and share strategic insights derived from data analytics to drive business growth
- Provide operational insights to ensure efficient, effective, and flawless customer service delivery processes
- University degree in Statistics, Data and Information Management, Mathematics, Computer Science, or a related discipline
- At least 1 year’s retail banking experience specializing in information and data management
- Proven experience in AI-related projects such as AI agents and AI Retrieval-Augmented Generation (RAG)
- Strong hands-on technical skills in Python and SQL
- Solid understanding of digital messaging technologies like SFMC and AEM alongside analytics tools like SAS, Tableau, QlikSense, or Pega
- Track record in data-related roles or campaign management within the financial services industry
Frequently asked questions
Who is hiring for the Data Analytics & CRM Campaign Manager role?
Peoplebank HongKong is hiring for the Data Analytics & CRM Campaign Manager position, a Shazamme client. Apply directly on the employer's career site.
Where is the Data Analytics & CRM Campaign Manager job located?
The Data Analytics & CRM Campaign Manager role with Peoplebank HongKong is based in Hong Kong, HK.
What does the Data Analytics & CRM Campaign Manager role pay?
Peoplebank HongKong lists the Data Analytics & CRM Campaign Manager role at HKD 40,000–50,000 per year.
Is the Data Analytics & CRM Campaign Manager role full-time or contract?
This is a full time position at Peoplebank HongKong.
What experience level is the Data Analytics & CRM Campaign Manager role?
The Data Analytics & CRM Campaign Manager position is aimed at mid-level candidates.
How do I apply for the Data Analytics & CRM Campaign Manager role at Peoplebank HongKong?
Apply directly on Peoplebank HongKong's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.