Performance Marketing Lead
People2People AU SF ·www.people2people.com.au
Apply directPerformance Marketing Lead
Sydney | Hybrid | Up to $150,000 + Super
Join a fast-growing consumer eCommerce business with a strong international footprint and ambitious expansion plans. With established operations across Australia, the UK and Europe, and a major US launch on the horizon, this is an opportunity to take ownership of performance marketing at a critical stage of growth.
The Opportunity
This is a senior hands-on role combining strategy, execution and commercial ownership. You'll lead paid acquisition across multiple international markets, managing significant media budgets while working closely with in-house creative, content and growth teams. Success in the role will come from your ability to balance acquisition efficiency with long-term customer value, while identifying new opportunities to scale growth profitably.
Key Responsibilities
- Own and optimise paid media performance across Meta, Google, TikTok and emerging channels
- Manage and allocate multi-million dollar advertising budgets
- Drive customer acquisition performance against CAC, LTV and profitability targets
- Develop testing frameworks across creative, messaging, offers and landing pages
- Lead go-to-market activity for new international market launches
- Build reporting, forecasting and performance models to support business decisions
- Partner closely with creative, content and product teams to improve campaign outcomes
- Mentor and upskill juniors within the team
- Identify and test new channels, audiences and growth opportunities
About You
You are equally comfortable in the platforms and in strategic discussions.
You will likely bring: 4+ years' experience in performance marketing, either agency or in-house|||Strong hands-on expertise across both Meta and Google Ads|||Experience managing significant eCommerce media budgets|||A data-led approach with strong commercial acumen|||Confidence analysing CAC, ROAS, LTV and broader profitability metrics|||Experience building reporting frameworks and presenting performance insights|||A proactive mindset and ability to operate in a fast-moving environment|||Strong stakeholder management and cross-functional collaboration skills. Experience across international markets and/or subscription or DTC eCommerce businesses will be highly regarded.
What's on Offer
- Significant ownership and autonomy
- High-growth business entering new international markets
- Well-resourced in-house creative and marketing team
- Hybrid working arrangement of 3 days in the office and 2 from home
- Exposure to global growth initiatives
- Opportunity to influence strategy while remaining hands-on in execution
- Salary package of up to $150,000 + super, depending on experience
Frequently asked questions
Who is hiring for the Performance Marketing Lead role?
People2People AU SF is hiring for the Performance Marketing Lead position, a Shazamme client. Apply directly on the employer's career site.
Where is the Performance Marketing Lead job located?
The Performance Marketing Lead role with People2People AU SF is based in Bondi Junction, NSW, AU. The role is hybrid-friendly.
Is the Performance Marketing Lead role remote?
Yes — the Performance Marketing Lead position at People2People AU SF is hybrid. Candidates based in AU are preferred.
What does the Performance Marketing Lead role pay?
People2People AU SF lists the Performance Marketing Lead role at up to AUD 150,000 per year.
Is the Performance Marketing Lead role full-time or contract?
This is a full time position at People2People AU SF.
What experience level is the Performance Marketing Lead role?
The Performance Marketing Lead position is aimed at lead-level candidates.
How do I apply for the Performance Marketing Lead role at People2People AU SF?
Apply directly on People2People AU SF's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.