Digital Marketing Coordinator

At the core of PeopleIN is a simple, no nonsense approach: get it done, own it, be awesome.  
We’re a lean marketing team who packs a punch. We back ideas, move on them quickly and bring them bring to life without getting buried in sluggish process.  
  
You’ll wear lots of hats across multiple workforce brands, embedded in the business rather than siloed on the sidelines. If you want pace, variety and the freedom to innovate, build, test and improve at speed, this is a rare role where the best ideas don’t sit in decks, you make them happen.  
  
We’re on the hunt for a Digital Marketing Coordinator to join our Engineering, Trades and Labour division at PeopleIN, telling the stories about the critical industries that build Australia and the talent who power them.  
  
Read more about PeopleIN below.  
  
What you’ll be doing 
You’ll work side by side a marketing manager who moves fast, sets a strong standard and values fresh thinking. Together you’ll: 

• Bring the social content strategy to life for a portfolio of brands with content that resonates with clients and candidates. 
• Design sales enablement resources that help our teams win more work. 
• Roll out targeted database and email marketing campaigns. 
• Build and keep our websites performing at their best. 
• Run paid lead gen activities across social media, SEM and other digital channels. 
• Dive into the data to see what’s working, what’s not and what we can do better.  
• Keep our digital platforms like Google My Business, Google Analytics and SEM/LLM tools ticking along. 
• Conduct market and competitor research to keep us ahead of the curve.  
• Support parent company, PeopleIN, with a range of internal and external communications.

What you’ll need 
You’re someone with 3-4 years experience who loves seeing an idea go from concept to campaign. You’re creative, organised, happy juggling multiple projects and not afraid to get involved.  

• Tertiary quals in marketing and communications or similar.  
• Proven experience implementing multi-channel digital lead gen campaigns and content.  
• An eye for creativity and solid Canva skills. 
• Confidence behind the camera, filming and editing video content and reels. 
• Experience with website CMS management. 
• Hands on experience with database marketing and email marketing tools like MailChimp. 
• Strong knowledge of digital marketing platforms (Meta, LinkedIn Campaigns etc.) as well as the Google suite (Google Ads, Google Analytics, Google My Business), plus SEO/SEM tools.
• Excellent workflow and time management skills, with the ability to juggle competing priorities. 

About PeopleIN 
PeopleIN is the largest ASX-listed workforce solutions company in Australia and New Zealand. Our success is because we're different. We’re not generalists - we cut the fluff with highly specialised expertise delivering effective workforce solutions to 2,700 clients and 10,000 employees across engineering, construction, education, agriculture, finance, technology defence and more.