Marketing Officer

SMAART Pty Ltd (Trading as SMAART Recruitment) is an established Australian recruitment business operating across Melbourne, Sydney, Adelaide and Brisbane. We specialise in connecting businesses with quality talent across a range of professional and corporate recruitment sectors.

We are seeking a Marketing Officer to support and deliver marketing initiatives that strengthen our brand, promote our recruitment services and support business growth.
 
The Role

Reporting to senior management, the Marketing Officer will contribute to the development, coordination and implementation of marketing initiatives across SMAART Recruitment.
The position combines marketing planning with hands-on campaign execution, digital marketing, content development, brand management and performance analysis.
 
Key Responsibilities

• Develop and implement marketing plans and initiatives aligned with SMAART Recruitment's business objectives.
• Identify marketing opportunities to promote the company's recruitment services and support business growth.
• Coordinate digital marketing activities across the company website, social media and other relevant channels.
• Develop and manage marketing content, communications and promotional materials.
• Coordinate campaigns to strengthen brand awareness, generate enquiries and support client engagement.
• Monitor marketing campaign performance and analyse relevant data, engagement and lead-generation results.
• Research market trends, competitor activity and opportunities to improve marketing effectiveness.
• Maintain consistent brand messaging and marketing standards across the business.
• Coordinate external marketing suppliers, agencies and service providers where required.
• Work collaboratively with senior management and recruitment teams to identify marketing priorities and opportunities.

 
Skills and Experience

The successful candidate will demonstrate:

• Experience in marketing, communications or a related professional field.
• A relevant Degree or at least 5 years experience 
• Knowledge of marketing planning, campaign coordination and implementation.
• Experience with digital marketing, website content and social media platforms.
• Strong written communication, content development and brand management skills.
• Ability to analyse marketing performance and prepare relevant reports.
• Strong organisational and project coordination skills.
• Ability to manage competing priorities and work independently.
• Excellent communication and stakeholder management skills.

 
Relevant qualifications in marketing, communications or a related discipline will be highly regarded.
 
Please submit your application, including your resume and relevant marketing experience via the Apply Button.