EOI: Data & Insights Manager (Marketing Data, Reporting & Insights)

Expression of Interest: Data & Insights Manager (Marketing Data, Reporting & Insights)

We are inviting expressions of interest for a Data & Insights Manager to lead marketing reporting, performance analysis and audience insights across a dynamic portfolio of large-scale events.

This role is ideal for someone who can turn complex data into clear, commercially-driven insights — connecting marketing activity directly to revenue, audience growth and performance outcomes.

The Opportunity:

Reporting to the Head of Marketing (ANZ), you will play a critical role in shaping data-led decision making — delivering reporting, dashboards and actionable insights across marketing and ticketing activity.

This is not a data engineering role. It is focused on marketing insights, performance and commercial impact.

Key Responsibilities:

Reporting & Dashboards

• Develop and maintain marketing and ticketing performance dashboards
• Deliver weekly, monthly and campaign-level reporting
• Track key metrics including sales, conversion, audience growth and ROI
• Build precinct-wide reporting across events and stakeholder groups

Insights & Analysis

• Forecast demand and support lifecycle marketing strategy
• Analyse customer behaviour (purchase patterns, timing, location, frequency)
• Develop audience profiles and segmentation insights
• Identify high-value audiences and growth opportunities
• Provide recommendations to improve targeting, timing and campaign performance
• Support the development of broader audience growth strategies

Campaign Performance & ROI

• Measure marketing contribution to ticket sales
• Analyse paid media performance and return on ad spend
• Track database growth and engagement metrics
• Support budget allocation decisions through data and insights

Data Collaboration

• Partner with lifecycle and CRM teams on segmentation and audience logic
• Collaborate with central data teams on data sources and infrastructure
• Ensure alignment between marketing, ticketing and financial reporting

Stakeholder Engagement

• Present insights and performance results to senior stakeholders
• Support monthly and quarterly performance reviews
• Translate complex data into clear, actionable commercial recommendations

About You

• 5+ years’ experience in marketing analytics, insights or reporting roles
• Strong Excel and data analysis capabilities
• Experience with BI tools (e.g. Looker or similar)
• SQL skills (preferred but not essential)
• Proven experience working with large datasets and marketing/sales data
• Strong understanding of marketing performance and ticketing metrics
• Ability to translate data into clear, commercially relevant insights
• Experience working cross-functionally with marketing, data and commercial teams
• Familiarity with Salesforce Marketing Cloud (preferred)

Why Apply?

• Play a key role in shaping data-driven marketing strategy
• Work across a high-volume, fast-paced and commercially focused environment
• Influence decision making through insights that directly impact revenue and growth

If this sounds like you, or you’re interested in learning more, feel free to reach out for a confidential discussion or submit your expression of interest.