Senior Executive/ Assistant Marketing Manager

The Opportunity
We are partnering with a leading international consumer and lifestyle organisation to appoint a Senior Executive / Assistant Marketing Manager within its regional marketing team.
This role will support and drive B2B and project-driven marketing initiatives, working closely with developers, design professionals, commercial partners, and internal stakeholders across Southeast Asia. You will play an important role in strengthening brand preference, influencing project opportunities, and translating regional strategies into effective market activation.

The appointment level will be determined based on the successful candidate's experience, capabilities, and level of project ownership.

About the Company
Our client is an established international organisation with a strong presence across Asia. Known for its focus on quality, design, and innovation, the business continues to strengthen its regional marketing capabilities and expand its presence within the B2B and project segment.

Key Responsibilities
B2B & Project Marketing

• Support and execute B2B marketing strategies targeting key professional and project stakeholders.
• Drive specification-led demand generation and support opportunities throughout the project lifecycle.
• Develop marketing materials, presentations, case studies, and project-focused content to support commercial initiatives.
• Manage project timelines, stakeholders, budgets, and deliverables while monitoring pipeline impact and marketing effectiveness.

Stakeholder & Industry Engagement

• Develop engagement initiatives targeting architects, designers, developers, operators, and other industry stakeholders.
• Plan and execute industry events, partnerships, roundtables, and targeted engagement activities.
• Build and maintain relationships with relevant professional communities and industry partners.
• Support initiatives that strengthen brand positioning within premium project environments.

Regional Marketing & Activation

• Support the rollout of regional B2B marketing initiatives across Southeast Asia.
• Coordinate with regional and local teams to ensure effective localisation and market execution.
• Partner with Sales, Product Marketing, agencies, and commercial teams to align marketing activities with business priorities.
• Share market insights and execution learnings to continuously improve regional initiatives.

Content, PR & Partnerships

• Develop B2B content including project case studies, industry collaborations, and thought-leadership initiatives.
• Partner with agencies, media, and relevant industry platforms to enhance brand visibility and credibility.
• Translate technical and product propositions into compelling customer-facing stories.

Project & Stakeholder Management

• Coordinate multiple cross-functional projects and ensure clear ownership, timelines, and deliverables.
• Track project leads, engagement, marketing ROI, and contribution to the commercial pipeline.
• Proactively identify risks and dependencies and work with stakeholders to resolve execution challenges.
• Maintain effective communication across regional teams, local markets, agencies, and commercial stakeholders.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• At least 4 years of relevant marketing experience, with appointment at Senior Executive or Assistant Marketing Manager level depending on the successful candidate's experience, capabilities, and level of project ownership.
• Experience in B2B marketing, project marketing, regional marketing, or other commercially focused marketing roles is preferred.
• Exposure to building materials, architecture & design, interior solutions, hospitality, property, premium lifestyle, or other project-driven industries will be advantageous.
• Experience engaging developers, architects & designers (A&D), consultants, hospitality operators, dealers, or other project stakeholders is advantageous.
• Strong project management skills with the ability to coordinate multiple stakeholders, timelines, and deliverables.
• Strong communication, interpersonal, and relationship-building capabilities.
• Commercially minded with an ability to connect marketing activities to leads, project opportunities, and business outcomes.
• Experience in events, partnerships, PR, or content marketing will be advantageous.
• Proactive, resourceful, and comfortable working within a regional and cross-functional environment.

What's on Offer

• Regional marketing exposure across Southeast Asia.
• Opportunity to develop strong B2B and project marketing capabilities.
• Exposure to the architecture, design, property, hospitality, and professional ecosystem.
• Collaborative environment with close interaction across Sales, Marketing, regional teams, and external partners.
• Career development opportunities within an established international organisation.

Apply Now
If you are a marketing professional with an interest in B2B, project marketing, architecture and design, or the broader built-environment ecosystem, we would welcome a confidential discussion.
The position is open at either Senior Executive or Assistant Marketing Manager level, depending on the successful candidate's experience and capabilities.


JC
Reg. No. R23116145
BeathChapman Pte Ltd
Licence no. 16S8112