Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM

Argyll Scott ·www.argyllscott.com

Location Hong Kong, Hong Kong
Salary HKD 60,000 - 70,000 / year
Type Full time
Level Senior
Source Shazamme
Commercial
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Senior Digital Analyst

Focus: Adobe Analytics & MarTech

Scope: Regional Individual Contributor

Location: Hong Kong

Position Overview

The Senior Digital Analyst is a hands-on technical specialist driving digital performance analysis, behavioral analytics, and measurement governance across Asia.

Focusing on Adobe Analytics, raw data sources, and marketing technology integrations, this role conducts deep-dive diagnostics, investigates tracking issues, and translates multi-channel digital data into actionable insights and scalable KPI frameworks for regional business leaders.

Key Responsibilities

  • Behavioral Analytics & Funnel Insights: Analyze user journeys across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels using custom segments, calculated metrics, and attribution models.
  • Deep-Dive Diagnostics: Investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards using raw exports, joined datasets, and connector outputs.
  • BI & KPI Enablement: Design scalable KPI frameworks, lead-indicator templates, and custom dashboards using Adobe Analytics, Power BI/Tableau, AWS QuickSight, and Excel.
  • Data Quality & Governance: Define, validate, and troubleshoot Adobe Analytics tagging logic (Tealium / GTM), taxonomy, classifications, and tracking reliability alongside MarTech, IT, and market teams.

Key Qualifications

Experience & Background

  • 7–10 years of hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
  • Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.

Core Technical Skills

  • Adobe Analytics Mastery: Deep, hands-on expertise in Analysis Workspace, custom calculated metrics, attribution modeling, segmentation, and project QA.
  • Tagging & MarTech Integration: Proven ability to validate tagging via Tealium / GTM; familiar with broader platforms (Marketo, Adobe Target, Google Ads, Meta, LinkedIn).
  • BI & Data Preparation: Advanced skills in Excel (lookups, pivots, data cleaning) and BI tools (Tableau, Power BI, or QuickSight).
  • Scripting & Automation (Preferred): Experience with Python, APIs, SQL, or AI/Copilot tools to prepare datasets and automate diagnostic workflows.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

Frequently asked questions

Who is hiring for the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role?
Argyll Scott is hiring for the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM position, a Shazamme client. Apply directly on the employer's career site.
Where is the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM job located?
The Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role with Argyll Scott is based in Hong Kong, HK.
What does the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role pay?
Argyll Scott lists the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role at HKD 60,000–70,000 per year.
Is the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role full-time or contract?
This is a full time position at Argyll Scott.
What experience level is the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role?
The Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM position is aimed at senior-level candidates.
How do I apply for the Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM role at Argyll Scott?
Apply directly on Argyll Scott's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
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