Director, Enterprise Demand Generation & Client Marketing (North America)- Hybrid

Yoh has an immediate, 6- month contract, possibility for extension opportunity, as a Director, Enterprise Demand Generation & Client Marketing (North America) within the B2B Software / SaaS (Enterprise Technology) industry to join our client, Hybrid, to report to their office in Ottawa, ON

• Pay Rate: $82-96/hr. (max hourly rate)
• 37.5 hours a week, Monday-Friday OT as necessary
• 12+ years exp of marketing experience for B2B technology companies

This is a high-impact enterprise marketing leadership role responsible for driving growth across the North America customer base.
You will lead integrated demand generation and client marketing programs that drive pipeline, expansion revenue, and customer engagement at scale—operating across a highly matrixed organization spanning Sales, Customer Success, Product Marketing, and regional teams.Success in this role requires the ability to translate marketing strategy into measurable business outcomes, while leading cross-functional initiatives in a complex enterprise environment.

What You Will Be Doing

• Lead Enterprise Demand Generation & Client Growth
  • Drive pipeline growth, expansion, and retention across the North America install base
  • Own marketing contribution to pipeline and revenue, aligned to business targets
  • Develop and execute integrated demand generation strategies across segments and regions
• Own Marketing Strategy & Execution at Scale
  • Design and deliver multi-channel marketing programs across digital, field, events, ABM, and lifecycle
  • Build scalable, repeatable growth plays tailored to customer segments and lifecycle stages
  • Balance strategic leadership with hands-on oversight to ensure program effectiveness
• Drive Cross-Functional Alignment
  • Partner closely with Sales, Customer Success, Product Marketing, and regional teams to align on priorities and pipeline goals
  • Operate effectively within a highly matrixed enterprise environment
  • Influence and align stakeholders across multiple functions and regions
• Lead Performance & Business Outcomes
  • Establish and track KPIs tied to pipeline, conversion, and revenue outcomes
  • Translate marketing performance into clear business impact
  • Leverage data and insights to continuously optimize programs and drive growth
• Build & Lead High-Performing Teams
  • Lead and mentor a team focused on marketing execution, performance, and growth
  • Build a culture of accountability, collaboration, and continuous improvement
  • Scale team capabilities in line with business goals

Who You Are

• Bachelor’s degree (BA/BS) required; preferred fields include Marketing, Business Administration, Communications, or related discipline
• 12+ years of experience in B2B SaaS marketing, ideally in enterprise environments
• Proven experience leading enterprise demand generation, field marketing, or client marketing programs
• Demonstrated success driving pipeline and revenue outcomes through marketing initiatives
• Experience operating in highly matrixed organizations across multiple regions and stakeholders
• Strong cross-functional leadership across Sales, Customer Success, and Product Marketing
• Ability to connect marketing strategy to measurable business impact
• Experience leading and developing marketing teams at scale

What Sets You Apart

• Experience leading integrated field and regional marketing programs
• Background in enterprise SaaS organizations with complex GTM structures
• Ability to influence senior stakeholders and align cross-functional teams
• Strong commercial acumen with a focus on business outcomes over activity metrics
• Experience scaling marketing programs across segments, regions, and customer lifecycles

If This Sounds Like You, Apply Now! Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK.

Estimated Min Rate: $82.00
Estimated Max Rate: $96.00


What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By applying and submitting your resume, you authorize Yoh to review and reformat your resume to meet Yoh’s hiring clients’ preferences. To learn more about Yoh’s privacy practices, please see our Candidate Privacy Notice: https://www.yoh.com/privacy-notice