Performance Marketing Strategy & Incentives Lead

Overview

Client is seeking a Performance Marketing Strategy & Incentives Lead to support performance marketing measurement, experimentation, optimization, marketer enablement, and incentive program operations. This role will partner across marketing, analytics, operations, finance, and business teams to support dashboards, reporting governance, experiment evaluation, and scalable performance marketing workflows.

Core Responsibilities

• Evaluate and score experiment and optimization submissions against established criteria.
• Develop ranked shortlists and prepare leadership-ready recommendations for quarterly and annual incentive awards.
• Support development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting.
• Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches.
• Help marketers understand experiment qualification requirements, measurement expectations, and reporting standards.
• Operationalize experiment intake, scoring, and evaluation workflows.
• Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources.
• Validate experiment submissions against qualification, measurement, and statistical significance criteria.
• Support metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes.
• Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences.
• Partner with analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies.
• Maintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks.
• Support quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting support.
• Support awards and recognition processes, including case study intake, scoring coordination, finalist reporting, and leadership review preparation.
• Help establish scalable workflows, process improvements, and operational best practices.

Essential Qualifications, Skills, and Technologies

• Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field.
• 5 years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field.
• Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations.
• Familiarity with digital advertising and measurement ecosystems, including Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, and GA4.
• Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles.
• Experience managing complex datasets and operational workflows.
• Experience working cross-functionally with analytics, operations, and business stakeholders.
• Proficiency with reporting and analytics tools such as Excel, Google Sheets, Tableau, Power BI, SQL, or similar.
• Ability to translate technical concepts into business-friendly language.

Preferred Skills or Experience

• Experience with Google Analytics and SEO.
• Experience running experiments, including A/B testing or geo holdouts.
• Understanding of statistical significance concepts and experiment methodologies.
• Familiarity with pharmaceutical, biotech, healthcare, or regulated industry environments.
• Experience designing operational processes, governance workflows, or reporting frameworks.
• Experience supporting incentive programs, recognition programs, or performance reporting initiatives.

Work Details

• Based in South San Francisco, CA.
• Hybrid role.
• Anchor days are Tuesday and Wednesday, with one additional flexible day.
• Relocation assistance is not available.
• Interview process includes 3 total virtual interviews, including a panel interview and final interview with the hiring manager.

Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.