Regional Senior Marketing Manager

The Opportunity
We are partnering with a leading global consumer goods organisation to appoint a Senior Marketing Manager, Category & Portfolio (APAC).

Reporting to the APAC Marketing leadership team, you will be responsible for driving category growth, portfolio strategy, and end-to-end marketing activation across the Asia Pacific region. This role combines strategic portfolio management with commercial execution, requiring close collaboration with regional and local teams to deliver impactful product launches, optimise marketing investments, and accelerate business growth.

This is an exciting opportunity for an experienced marketer who thrives in a dynamic, cross-functional environment and enjoys shaping regional growth strategies.

About the Company
Our client is a globally recognised consumer goods organisation with an innovative portfolio of market-leading brands. With a strong commitment to consumer-centric innovation and commercial excellence, the organisation continues to invest in product development, digital transformation, and sustainable growth across the Asia Pacific region.

Key Responsibilities

Category & Portfolio Strategy

• Develop and execute category strategies to drive profitable growth across the APAC region.
• Lead portfolio planning and optimisation, ensuring the right product assortment supports evolving market and consumer needs.
• Partner with regional stakeholders to support innovation planning, product launches, and long-term category roadmaps.

Marketing & Commercial Activation

• Lead end-to-end marketing activation plans across multiple channels, including retail, digital, media, and e-commerce.
• Drive integrated campaign planning and execution to maximise brand awareness, consumer engagement, and commercial performance.
• Manage marketing investments and evaluate campaign effectiveness to optimise return on investment.

Consumer & Market Insights

• Translate consumer, shopper, and market insights into actionable business strategies.
• Identify growth opportunities through market analysis, competitive intelligence, and customer understanding.
• Support localisation of regional strategies to ensure relevance across diverse APAC markets.

Cross-Functional Leadership

• Partner closely with Sales, Digital, Product, Media, and Regional Marketing teams to deliver successful business outcomes.
• Lead agency partners and external stakeholders to ensure high-quality campaign execution.
• Foster collaboration across cross-functional teams to drive alignment, execution excellence, and continuous improvement.

Requirements

• Degree in Marketing, Business, or a related discipline.
• Minimum 10 years of marketing experience, preferably within FMCG, consumer electronics, consumer durables, or other fast-moving consumer industries.
• Proven experience in category management, portfolio strategy, brand marketing, and product launches.
• Strong commercial acumen with experience in portfolio optimisation, business planning, and marketing investment management.
• Good understanding of consumer insights, digital marketing, media planning, and integrated marketing communications.
• Demonstrated ability to lead cross-functional projects and influence stakeholders across regional and local markets.
• Strong analytical, strategic thinking, and problem-solving capabilities.
• Excellent communication and stakeholder management skills in a matrix organisation.
• Self-driven, adaptable, and able to manage multiple priorities in a fast-paced environment.

What's on Offer

• Opportunity to shape category growth across the APAC region within a leading multinational organisation.
• Regional role with exposure to strategic portfolio management and innovation.
• Collaborative and high-performing culture with strong cross-functional engagement.
• Excellent career development opportunities and regional visibility.
• Competitive remuneration package and comprehensive employee benefits.

 
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Reg. No. R23116145
BeathChapman Pte Ltd
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