Salesforce Marketing Cloud Specialist / 6-10k SGD / FS

Salesforce Marketing Cloud Specialist – Banking Transformation / 6-10k SGD

12 month extendable Contract | Singapore| Leading Global Bank

About the Role

We are partnering with a leading global bank on a major customer communications and digital transformation programme.

They are looking for an experienced Salesforce Marketing Cloud Specialist to support the transformation and enhancement of customer communications across email, SMS and automated customer journeys.

This is a hands-on role within a large, complex banking environment, offering the opportunity to work on a high-profile programme and collaborate with stakeholders across Marketing, Technology, Operations, Compliance and the wider business.

Key Responsibilities

• Configure and support new Salesforce Marketing Cloud Business Units, including email domains, sender authentication and sender profiles.
• Support migration of existing SFMC automations and customer journeys.
• Build, update and maintain email assets and templates within Content Builder / Email Studio.
• Develop and maintain SMS communications through MobileConnect.
• Configure and enhance automated journeys using Journey Builder and Automation Studio.
• Maintain personalisation and dynamic content using AMPscript, attributes and dynamic content blocks.
• Support interactive SMS journeys and customer communications.
• Review and update journey logic, entry sources, suppression rules, re-entry settings and tracking.
• Ensure preference centres, unsubscribe journeys, links and compliance requirements continue to operate correctly.
• Support IP warming and email deliverability activities.
• Conduct end-to-end testing including rendering, links, personalisation, data validation and journey path testing.
• Support deployment, go-live readiness and post-production issue resolution.
• Work closely with Marketing, Technology, Compliance, Legal and business stakeholders to deliver changes within agreed timelines.
• Identify dependencies and potential risks across data, journeys, integrations and downstream systems.

Requirements

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Strong experience across:
• Content Builder / Email Studio
• Journey Builder
• Automation Studio
• MobileConnect
• CloudPages
• Good knowledge of AMPscript and/or SSJS.
• Strong HTML/CSS skills, particularly for email development.
• Experience building and supporting personalised and dynamic customer communications.
• Experience managing and migrating customer journeys and automation workflows.
• Good understanding of email deliverability, sender authentication and communication compliance.
• Strong testing and QA experience across email, SMS and automated journeys.
• Able to work independently and manage multiple priorities within a complex enterprise environment.
• Strong stakeholder management and communication skills.

Advantageous Experience

• Previous experience within banking, financial services or another regulated environment.
• Salesforce Marketing Cloud certifications such as Email Specialist, Administrator or Developer.
• Experience building CloudPages and preference centres.
• Familiarity with Jira and Confluence.
• Experience supporting large-scale digital, marketing or customer communications transformation programmes.

Why Apply?

This is an opportunity to join a major global banking organisation and contribute to a significant transformation of its customer communications ecosystem.

You will work on enterprise-scale Salesforce Marketing Cloud initiatives, supporting sophisticated customer journeys and communications across multiple digital channels in a highly regulated environment.

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.