Marketing Executive - B2B / A National Leading Residential Builder

An exciting opportunity has become available for an ambitious Marketing Executive to join the marketing team of one of Australia’s leading residential building groups.

This newly created role offers fantastic breadth for an early-career marketer looking to build their experience across digital marketing, content, campaigns, lead generation, events and brand within a large and established Australian business.

Reporting into the Senior Marketing Manager and broader sales and marketing teams, you’ll support marketing activity across the group’s residential building and manufacturing divisions, giving you exposure to both B2C and largely B2B audiences.

This is a hands-on role where no two days will look the same. You’ll be encouraged to bring ideas to the table, be curious, think creatively and take ownership of your projects.

What you'll be doing:

• Support the planning and delivery of integrated marketing campaigns designed to drive brand awareness, lead generation and sales
• Develop engaging content across websites, social media, EDMs, blogs and marketing collateral
• Support B2B marketing activity targeting distributors, dealers, trade partners and industrial customers
• Assist with paid search, display and broader digital campaigns
• Manage and update website content, product information and promotional pages
• Develop and manage EDM calendars to nurture prospective customers and support lead conversion
• Create content for LinkedIn and other B2B channels to strengthen brand presence and industry authority
• Work closely with sales teams to ensure marketing activity supports commercial and lead-generation objectives
• Monitor campaign performance and assist with reporting across digital activity, leads, sales and conversion
• Coordinate marketing collateral, merchandise, brochures and promotional materials
• Support new product launches and internal marketing communications
• Assist with trade shows, industry exhibitions, supplier events and new location/display launches
• Monitor competitor activity and identify new opportunities to increase awareness and engagement
• Contribute ideas to marketing brainstorms and help bring new campaign concepts to life

About you:

You'll ideally be an energetic and commercially minded marketer with around 12–18 months' marketing experience who is ready to take the next step in your career.

You'll bring:

• Tertiary qualifications in Marketing or a related discipline
• Approximately 12–18 months' experience within a marketing role
• Exposure to B2B, property, construction, manufacturing or industrial marketing would be highly regarded
• Strong digital marketing knowledge and an interest in campaign performance and lead generation
• Experience working with CRM systems
• Strong written communication and copywriting skills
• The ability to juggle multiple projects, priorities and deadlines
• A proactive, organised and collaborative approach
• Plenty of energy, curiosity and a genuine can-do attitude
• A current driver's licence

Why consider this opportunity?

This is a fantastic opportunity to join a large, established Australian residential building group at an exciting stage of its evolution.

Rather than being pigeonholed into one area of marketing, you'll gain exposure across digital, content, campaigns, CRM, events, brand, B2B and B2C marketing, working closely with experienced senior marketers and commercial teams.

It's an ideal next move for someone early in their marketing career who wants breadth, ownership and the opportunity to develop quickly within a well-established business.

Location: Melbourne / Ballarat. The successful candidate will need to be able to work from Ballarat approximately 1–2 days per fortnight, so a driver's licence and willingness to travel are essential.

You'll work within an exceptional marketing team, that are currently kicking some serious goals, are super engaging, have passion and energy and a real spark! 

To submit an application for this role, please APPLY NOW.