Senior Director of Channel Sales, Americas

Christy Media ·christy-media.com

Location United States, United States, United States
Salary USD 140,000 - 170,000 / year
Type Full time
Level Director
Source Shazamme
Sales, Marketing and Commercial Senior Director of Channel Sales Americas
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Head of Channel & Distribution US

International Manufacturer - ProAV / Broadcast
Location: USA - East Coast strongly preferred 

We are conducting a confidential search for a senior US Channel & Distribution Sales Leader on behalf of an established international manufacturer within the ProAV / Broadcast sector.

This appointment forms part of a broader commercial reset and growth mandate across the region.

The Opportunity

This is a pure leadership role with full accountability for performance across an established, multi-country reseller network generating eight-figure annual revenue.

The successful candidate will inherit a small team and will be tasked with strengthening commercial discipline, forecasting accuracy, and performance accountability across USA. 

Key Responsibilities

  • Lead, coach, and develop a multi-country channel sales team across USA
  • Improve forecasting accuracy, pipeline visibility, and KPI discipline
  • Drive structured sell-through initiatives in partnership with marketing
  • Accelerate revenue growth across a mature reseller base
  • Strengthen pricing governance and channel consistency
  • Reset performance expectations and raise standards where required
  • Act as the commercial bridge between sales, product, operations, and marketing

The Mandate

The business is transitioning from a period of operational consolidation to a renewed focus on growth.

  • Channel engagement and field presence require reinforcement
  • Performance management discipline must be elevated
  • Commercial execution needs greater structure and accountability

This is a commercially focused sales leadership mandate requiring confidence, structure, and decisive leadership. There is no personal salestarget. Success will be measured by:

  • Team performance
  • Strategic execution
  • Revenue growth
  • Forecast reliability

Candidate Profile

We are seeking a manufacturer-side sales leader with:

  • Proven experience leading multi-country reseller networks across USA
  • Strong forecasting and pipeline management capability
  • Demonstrated success improving team performance and accountability
  • Commercial acumen and comfort managing cross-functional tension
  • The confidence to make clear people and performance decisions

A background within professional ProAV, Broadcast manufacturing, or adjacent sectors is highly desirable, though not essential.

Frequently asked questions

Who is hiring for the Senior Director of Channel Sales, Americas role?
Christy Media is hiring for the Senior Director of Channel Sales, Americas position, a Shazamme client. Apply directly on the employer's career site.
Where is the Senior Director of Channel Sales, Americas job located?
The Senior Director of Channel Sales, Americas role with Christy Media is based in United States, US.
What does the Senior Director of Channel Sales, Americas role pay?
Christy Media lists the Senior Director of Channel Sales, Americas role at USD 140,000–170,000 per year.
Is the Senior Director of Channel Sales, Americas role full-time or contract?
This is a full time position at Christy Media.
What experience level is the Senior Director of Channel Sales, Americas role?
The Senior Director of Channel Sales, Americas position is aimed at director-level candidates.
How do I apply for the Senior Director of Channel Sales, Americas role at Christy Media?
Apply directly on Christy Media's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct