Marketing Specialist (Contract)

Responsibilities

• Work closely with local sales teams to align sales priorities to support sales pipeline creation
• Collaborate with ADRs to convert marketing leads to sales opportunities
• Marketing budget management
• Raise marketing purchase orders and manage all POs and invoices within relevant quarter
• Manage quarterly allocated marketing budget to maximize field programs
• Vendor management
• Communicate with media, agencies for new proposals of ad campaigns and sponsored seminars
• Maximize performance of outsourcing vendors, event agencies with most cost effective way
• Participate in industry events (tradeshow, sponsored seminars) to generate marketing leads
• Plan and execute digital marketing campaigns aligning global demand center team and APJ marketing team – email marketing, webinars, paid search by google to generate new leads
• Keep track of marketing programs by marketing KPI and analyze to improve future programs– Number of marketing responses, Conversion rate to sales opportunities, total amount of pipeline by relevant marketing activities
• Asset management – produce/up-to-date marketing collaterals (reports, datasheets, case studies) and branded giveaways
• Review Japanese translation – web site, datasheets, threat reports, whitepapers that are developed by global marketing team
• Manage marketing database (Marketo) – create campaign codes and import marketing leads by campaign. Maintain the database up-to-date and healthy

Requirements

Requirements

• Relevant work experience in marketing within high-tech industry for B2B market
• Digital marketing experience is a plus
• Strong communication skills with the ability to work cross functional teams including marketing team
• To ensure that a good general understanding and knowledge of FireEye products and services is maintained at all times
• Must have strong written and verbal English to communicate for global alignment of the partner program
• Be able to clearly and effectively articulate FireEye’s value to channel partners
• Must be organized, detail and process oriented
• Must be a self-starter with the ability to work independently or in a team environment
• Ability to manage multiple tasks and use good judgment in resolving
• BA/BS or equivalent preferred
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