Customer Lifecycle Marketing Lead
Peoplebank ·www.peoplebank.com.au
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Customer Lifecycle Marketing Lead – Large Scale Organisation
Initial 11 Month Contract Opportunity
Sydney based with hybrid work flexibility (2-3 days onsite and 2 days WFH)
We are seeking a skilled Customer Lifecycle Marketing Lead to join a dynamic team focused on delivering engaging, data-driven customer experiences that strengthen customer relationships and drive business growth. In this role, you will lead the development and execution of multi-channel lifecycle marketing campaigns, leveraging customer insights, segmentation, and marketing automation to maximise engagement, retention, and commercial outcomes.
Key Responsibilities
• Deliver end-to-end customer lifecycle marketing campaigns, partnering with key stakeholders to create engaging and personalised customer experiences across multiple touchpoints.
• Manage the execution of targeted marketing initiatives across channels including email, SMS, direct mail, push notifications, social media, and digital platforms, from audience selection and campaign strategy through to delivery and performance measurement.
• Drive continuous optimisation by analysing campaign performance, identifying improvement opportunities, and collaborating with internal teams and external partners to enhance customer engagement and achieve business objectives.
Key Requirements
• 8+ years’ experience in growth marketing, CRM, marketing, or customer lifecycle marketing automation related role
• Proven success delivering customer lifecycle marketing programs that drive strong business results.
• Experience with marketing automation platforms and customer segmentation/personalisation, ideally using Adobe tools.
• Strong analytical and optimisation skills, using data insights to develop and improve marketing campaigns through testing and learning.
For further information or a confidential discussion, please contact Gian Guanzon via gian.guanzon@peoplebank.com.au quoting reference 272476.
To apply, please click the Apply Now button.
Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.
Initial 11 Month Contract Opportunity
Sydney based with hybrid work flexibility (2-3 days onsite and 2 days WFH)
We are seeking a skilled Customer Lifecycle Marketing Lead to join a dynamic team focused on delivering engaging, data-driven customer experiences that strengthen customer relationships and drive business growth. In this role, you will lead the development and execution of multi-channel lifecycle marketing campaigns, leveraging customer insights, segmentation, and marketing automation to maximise engagement, retention, and commercial outcomes.
Key Responsibilities
• Deliver end-to-end customer lifecycle marketing campaigns, partnering with key stakeholders to create engaging and personalised customer experiences across multiple touchpoints.
• Manage the execution of targeted marketing initiatives across channels including email, SMS, direct mail, push notifications, social media, and digital platforms, from audience selection and campaign strategy through to delivery and performance measurement.
• Drive continuous optimisation by analysing campaign performance, identifying improvement opportunities, and collaborating with internal teams and external partners to enhance customer engagement and achieve business objectives.
Key Requirements
• 8+ years’ experience in growth marketing, CRM, marketing, or customer lifecycle marketing automation related role
• Proven success delivering customer lifecycle marketing programs that drive strong business results.
• Experience with marketing automation platforms and customer segmentation/personalisation, ideally using Adobe tools.
• Strong analytical and optimisation skills, using data insights to develop and improve marketing campaigns through testing and learning.
For further information or a confidential discussion, please contact Gian Guanzon via gian.guanzon@peoplebank.com.au quoting reference 272476.
To apply, please click the Apply Now button.
Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.
Frequently asked questions
Who is hiring for the Customer Lifecycle Marketing Lead role?
Peoplebank is hiring for the Customer Lifecycle Marketing Lead position, a Shazamme client. Apply directly on the employer's career site.
Where is the Customer Lifecycle Marketing Lead job located?
The Customer Lifecycle Marketing Lead role with Peoplebank is based in Sydney, NSW, AU. The role is remote-friendly.
Is the Customer Lifecycle Marketing Lead role remote?
Yes — the Customer Lifecycle Marketing Lead position at Peoplebank is remote. Candidates based in AU are preferred.
Is the Customer Lifecycle Marketing Lead role full-time or contract?
This is a full time position at Peoplebank.
What experience level is the Customer Lifecycle Marketing Lead role?
The Customer Lifecycle Marketing Lead position is aimed at lead-level candidates.
How do I apply for the Customer Lifecycle Marketing Lead role at Peoplebank?
Apply directly on Peoplebank's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.