Senior Marketing Specialist, B2B

The Client is a reputable Healthtech firm. This role reports into the Head of Marketing and Communications.

Job Responsibilities

• Develop and execute regional demand generation and account-based marketing (ABM) strategies aligned to business growth priorities.
• Design and manage multi-channel campaigns targeting enterprise and public-sector decision-makers.
• Build deep account intelligence, including stakeholder mapping, buying committee analysis, and account prioritization.
• Partner closely with Sales to improve targeting, lead qualification, pipeline conversion, and opportunity readiness.
• Manage lead scoring, qualification frameworks, and demand workflows from prospecting through sales handoff.
• Collaborate with Product Marketing and Content teams to deliver compelling, outcome-focused messaging and campaign assets.
• Monitor and optimize campaign performance using data-driven insights, focusing on pipeline contribution, conversion rates, and ROI.

Skills and requirements

• Minimum 6 years of experience in B2B demand generation and account-based marketing within health tech, insurtech or enterprise SaaS environments.
• Proven success managing ABM programs for large enterprise accounts with long and complex sales cycles.
• Strong understanding of pipeline management, lead scoring, marketing automation, and performance analytics.
• Analytical, commercially minded, and comfortable translating data into action.
• Excellent stakeholder management and cross-functional collaboration skills.

 
Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.


CW
Reg. No. R2199597
BeathChapman Pte Ltd
Licence no. 16S8112