Head of Trade Marketing and Category Development (THB 300K)

We are seeking a high-caliber leader to spearhead the Category & Trade Marketing strategy for a global leader in the FMCG sector. This role sits at the intersection of Sales and Marketing, responsible for driving sustainable growth through insight-led category leadership and commercial excellence. Responsibilities · Develop and execute a comprehensive category vision rooted in local market dynamics to ensure all stakeholders understand key growth drivers. · Drive a unified demand mindset across the organization by acting as the primary decision-maker for portfolio trade-offs and cross-functional synchronization. · Manage trade investment productivity and net price realization through the optimization of pack-price architecture and promotional ROI. · Lead the retail excellence agenda by collaborating with sales teams to deliver compelling in-store activations and visibility standards. · Translate complex category and shopper data into actionable business intelligence by partnering with external research agencies. · Deliver consistent growth in market share and achieve net sales value targets across the assigned portfolio. · Optimize marketing and trade investments to improve the overall return on promotional spending. · Execute new product launches and portfolio mix improvements to meet specific margin and growth goals. · Maintain high in-store performance standards regarding share of shelf and adherence to visibility guidelines. · Recruit and mentor a high-performing team Req