Regional Area Sales Manager (Alcohol)

A global alcohol organisation is hiring an experienced Regional Area Sales Manager (Distributor Markets) for its ASEAN business.

This is a Singapore-based regional sales and distributor management role covering select distributor markets (including Philippines and Indonesia).

The role reports to the Zone MD and manages 5–6 distributor partners and a lean time, with frequent travel across the ASEAN markets.

Key responsibilities

• Own sales, volume, margin, allocation and trade spend performance across select distributor markets (including Philippines and Indonesia)
• Manage distributor partners through market visits, JBP, QBRs, sales reviews and action plans
• Strengthen route-to-market, pricing, channel mix, portfolio priorities and commercial execution
• Work with Marketing, Finance and Operations on brand activation, stock allocation and market priorities
• Identify longer-term growth opportunities across emerging Southeast Asia markets

Key requirements

• 12–15 years’ experience in regional sales, commercial sales, distributor management, export markets or business development
• Proven ASEAN distributor-market exposure, ideally across Philippines and Indonesia
• Wine & spirits experience preferred; alcohol, tobacco, beauty, luxury, FMCG or premium consumer goods backgrounds will be considered
• Strong sales discipline across KPIs, QBRs, annual planning, ROI, market analysis and 3–5 year planning
• Hands-on, numbers-driven and confident influencing distributors, senior leaders and cross-functional teams

Ideal Candidate

• You are not a brand-only or strategy-only profile
• You are a commercial sales leader who can manage distributor partners, read market numbers, challenge performance gaps and convert issues into action
• You know when to push, when to support and how to drive accountability across third-party distributors

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421